本文選題：銷售跟蹤 + 數(shù)據(jù)化�。� 參考：《出版廣角》2017年06期

【摘要】：圖書是精神文化產(chǎn)品的同時(shí)又是一般商品,能夠?qū)崿F(xiàn)暢銷、常銷、長銷十分不易。如果出版單位的發(fā)行部門能夠做好圖書的銷售跟蹤工作,對(duì)圖書發(fā)行的流程進(jìn)行數(shù)據(jù)化管理,就有可能幫助提升圖書的銷量,延長圖書的銷售生命周期,并為銷售決策提供更多準(zhǔn)確、科學(xué)的參考和依據(jù)。
[Abstract]:Books are not only spiritual and cultural products, but also general commodities. If the issuing department of a publishing unit can do a good job of tracking the sales of books and managing the process of publishing books with data, it may help to increase the sales volume of books and prolong the sales life cycle of books. And provide more accurate, scientific reference and basis for sales decision.
【作者單位】： 人民出版社;
【分類號(hào)】：G235
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本文編號(hào)：1819898