本文選題：溝通渠道 + 溝通氛圍��； 參考：《中國科技期刊研究》2017年11期

【摘要】：【目的】分析溝通行為通過作者滿意度影響作者忠誠度的實(shí)現(xiàn)機(jī)理,為提升科技期刊作者滿意度和忠誠度提供對(duì)策建議。【方法】基于溝通行為理論構(gòu)建科技期刊編輯與作者之間的溝通行為影響作者忠誠度的結(jié)構(gòu)方程模型,對(duì)《中國細(xì)胞生物學(xué)學(xué)報(bào)》的作者群體進(jìn)行問卷調(diào)查,通過網(wǎng)絡(luò)問卷的方式采集數(shù)據(jù),并運(yùn)用AMOS17.0和SPSS16.0進(jìn)行檢驗(yàn)�！窘Y(jié)果】溝通渠道和溝通氛圍雖然不能直接提升作者忠誠度,但可以通過改善作者滿意度間接提升作者忠誠度;溝通效率不僅直接提升作者忠誠度,而且通過作者滿意度間接提升作者忠誠度。溝通行為的三個(gè)維度具有內(nèi)在邏輯聯(lián)系,溝通渠道有助于改善溝通氛圍,提升溝通效率�！窘Y(jié)論】科技期刊應(yīng)努力與作者群體建立多樣化的溝通渠道,不斷改善科技期刊編輯與作者之間的溝通氛圍,通過改善作者滿意度來提升作者忠誠度。
[Abstract]:[objective] to analyze the effect of communication behavior on the realization of author loyalty through author satisfaction. [methods] based on the theory of communication behavior, the structural equation model of communication behavior between editors and authors was established, which affected the author's loyalty. The authors of the Chinese Journal of Cell Biology were investigated by questionnaire, the data were collected by network questionnaire, and tested by AMOS17.0 and SPSS16.0. [results] Communication channels and communication atmosphere could not directly enhance the author's loyalty. However, the author's loyalty can be improved indirectly by improving the author's satisfaction, and the communication efficiency can not only directly enhance the author's loyalty, but also indirectly enhance the author's loyalty through the author's satisfaction. The three dimensions of communication behavior have internal logical connections, and communication channels can help to improve communication atmosphere and communication efficiency. [conclusion] Sci-tech journals should strive to establish a variety of communication channels with authors. Continuously improve the communication atmosphere between editors and authors of sci-tech journals, and improve the author's loyalty by improving the author's satisfaction.
【作者單位】： 《中國細(xì)胞生物學(xué)學(xué)報(bào)》編輯部;
【分類號(hào)】：G237.5
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本文編號(hào)：1814619