發(fā)布時(shí)間：2018-04-28 04:03

  本文選題：時(shí)尚雜志 + 書寫服裝�。� 參考：《中南民族大學(xué)》2012年碩士論文

【摘要】：本文從時(shí)尚產(chǎn)業(yè)領(lǐng)域出發(fā)，研究時(shí)尚雜志與消費(fèi)者的消費(fèi)觀念和意識(shí)形態(tài)的關(guān)系，以及尚雜志中書寫服裝的媒介作用，即介紹時(shí)尚雜志通過書寫服裝表現(xiàn)形式以打造時(shí)尚品牌，進(jìn)而引領(lǐng)用戶的時(shí)尚消費(fèi)，，促進(jìn)時(shí)尚產(chǎn)業(yè)發(fā)展的邏輯鏈條；介紹時(shí)尚雜志書寫服裝產(chǎn)生的背景和發(fā)展現(xiàn)狀，與服裝產(chǎn)業(yè)的關(guān)系，通過時(shí)尚雜志中對(duì)書寫服裝構(gòu)成與社會(huì)互動(dòng)表現(xiàn)問卷調(diào)查的結(jié)論數(shù)據(jù)，分析書寫服裝對(duì)消費(fèi)者消費(fèi)觀念、消費(fèi)行為的影響，說明書寫服裝形式在時(shí)尚雜志打造時(shí)尚品牌，促進(jìn)時(shí)尚產(chǎn)品消費(fèi)的作用。從而得出大眾媒介對(duì)于服飾話語的構(gòu)建并不只來自于真實(shí)的服飾實(shí)物，更多的是來自于社會(huì)文化結(jié)構(gòu)對(duì)于服飾本身的影響。提出書寫服裝加強(qiáng)媒介傳播作用需要構(gòu)建流行服飾的話語體系，從其它文化領(lǐng)域借鑒有利元索來豐富自身的語言體系的優(yōu)化措施。
[Abstract]:Starting from the field of fashion industry, this paper studies the relationship between fashion magazine and consumer's consumption idea and ideology, and the media function of fashion magazine's writing clothing, that is, introducing fashion magazine to create fashion brand by writing fashion expression form. Then leads the user's fashion consumption, promotes the fashion industry development logical chain, introduces the fashion magazine writing clothing the background and the development present situation, and the clothing industry relations, This paper analyzes the influence of writing clothing on consumer consumption concept and consumer behavior through the conclusion data of the questionnaire survey on the composition of writing clothing and social interaction in fashion magazines, and explains that writing clothing forms create fashion brands in fashion magazines. The role of promoting the consumption of fashion products. It is concluded that the construction of dress discourse in the mass media is not only from the real clothing object, but also from the influence of the social and cultural structure on the dress itself. It is proposed that writing clothing to strengthen the role of media communication needs to build a popular clothing discourse system, from other cultural areas to enrich their own language system of beneficial elements to enrich the optimization measures.
【學(xué)位授予單位】：中南民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J523.5;G239.2

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本文編號(hào)：1813681