本文選題：移動(dòng)互聯(lián)網(wǎng) + 有聲讀物��； 參考：《河北大學(xué)》2017年碩士論文

【摘要】：數(shù)字技術(shù)促使人們閱讀方式發(fā)生改變,由最初的紙質(zhì)閱讀向電子閱讀過(guò)渡。移動(dòng)互聯(lián)網(wǎng)時(shí)代,移動(dòng)通訊技術(shù)的發(fā)展又使網(wǎng)絡(luò)在線閱讀用戶規(guī)模不斷擴(kuò)大。如此形勢(shì)下,有聲讀物得以發(fā)展。有聲讀物不僅能夠有效緩解用戶的視覺(jué)疲勞還能滿足其碎片化閱讀需求,有利于讀者快速獲取信息、汲取知識(shí)養(yǎng)分。因此,有聲讀物憑借其獨(dú)特優(yōu)勢(shì)迅速吸引讀者關(guān)注,成為紙質(zhì)書(shū)、電子書(shū)的有效補(bǔ)充,對(duì)提高讀者閱讀興趣、助推全民閱讀發(fā)展以及促進(jìn)傳統(tǒng)出版業(yè)轉(zhuǎn)型均起到積極作用。上世紀(jì)90年代中期,有聲讀物在我國(guó)興起,但是,直到移動(dòng)互聯(lián)網(wǎng)時(shí)代有聲讀物才真正發(fā)展起來(lái)。筆者通過(guò)閱讀大量文獻(xiàn)發(fā)現(xiàn),前人對(duì)有聲讀物的研究大多局限于傳統(tǒng)型有聲讀物,即便少數(shù)文獻(xiàn)是以移動(dòng)互聯(lián)網(wǎng)時(shí)代作為背景,其分析也大多零碎,難以構(gòu)成體系。因此,本文綜合運(yùn)用文獻(xiàn)分析、個(gè)案研究、對(duì)比研究等方法對(duì)新時(shí)代下我國(guó)有聲讀物創(chuàng)新發(fā)展策略進(jìn)行全方位、立體化探析,以期對(duì)我國(guó)數(shù)字出版未來(lái)發(fā)展找尋新的方向。本文主體共分為四個(gè)部分,第一章是對(duì)有聲讀物的概述;第二章詳細(xì)闡釋我國(guó)有聲讀物發(fā)展現(xiàn)狀,指出移動(dòng)互聯(lián)網(wǎng)時(shí)代我國(guó)有聲讀物用戶群不斷擴(kuò)大,競(jìng)爭(zhēng)主體日益多元,營(yíng)銷策略不斷豐富以及盈利模式不斷創(chuàng)新;第三章剖析我國(guó)有聲讀物發(fā)展現(xiàn)存問(wèn)題;第四章對(duì)癥下藥,找到未來(lái)我國(guó)有聲讀物發(fā)展的創(chuàng)新策略,即在借鑒國(guó)外有聲讀物發(fā)展經(jīng)驗(yàn)的同時(shí)加大在內(nèi)容、技術(shù)、渠道、管理四方面的創(chuàng)新力度,做到不斷提升產(chǎn)品內(nèi)容品質(zhì)、優(yōu)化用戶聽(tīng)書(shū)體驗(yàn)、完善營(yíng)銷渠道以及規(guī)范有聲讀物市場(chǎng)。
[Abstract]:Digital technology has changed the way people read, from paper reading to electronic reading. In the era of mobile internet, the development of mobile communication technology makes the scale of online reading users expand. Under such circumstances, audiobooks have been developed. Audiobooks can not only effectively alleviate the visual fatigue of users, but also meet the needs of fragmented reading. Therefore, with its unique advantages, audiobooks quickly attract readers' attention and become an effective supplement to paper books and e-books, which play a positive role in improving readers' reading interest, promoting the development of national reading and promoting the transformation of traditional publishing industry. In the mid-1990s, audiobooks rose in China, but only in the era of mobile Internet did they really develop. By reading a large number of literatures, the author finds that most of the previous researches on audiobooks are limited to traditional audiobooks. Even if a few literatures are based on the era of mobile Internet, their analysis is mostly fragmented and difficult to form a system. Therefore, this article synthetically uses the literature analysis, the case study, the contrast research and so on the method carries on the omni-directional, the three-dimensional analysis to our country under the new era the audiobook innovation development strategy, in order to seek the new direction to our country digital publication future development. The main body of this paper is divided into four parts, the first chapter is an overview of audiobooks, the second chapter explains the current situation of the development of audiobooks in China in detail, and points out that in the era of mobile Internet, the user group of audiobooks in China is expanding and the competition body is becoming more and more diverse. The third chapter analyzes the existing problems in the development of audiobooks in China; the fourth chapter provides the remedy to the case to find the innovative strategies for the future development of audiobooks in China. That is, while learning from the development experience of foreign audiobooks, we should increase innovation in four aspects: content, technology, channel and management, so as to continuously improve the quality of product content and optimize the user's experience of listening to books. Perfect the marketing channel and standardize the audiobook market.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G239.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 楊木容;;“用耳朵來(lái)閱讀”:兒童閱讀推廣研究[J];圖書(shū)館工作與研究;2016年11期

2 王曉娟;白妞;;媒介融合背景下自媒體網(wǎng)絡(luò)電臺(tái)的生存現(xiàn)狀與發(fā)展空間——以喜馬拉雅、蜻蜓、荔枝FM等為例[J];視聽(tīng);2016年11期

3 江瑩瑩;;“聽(tīng)書(shū)”:互聯(lián)網(wǎng)+時(shí)代閱讀新方式[J];新聞前哨;2016年11期

4 王德銀;李明;;圖書(shū)館有聲讀物資源建設(shè)及其推廣[J];晉圖學(xué)刊;2016年05期

5 宋杰;;挖掘有聲讀物付費(fèi)大金礦 黃磊讀書(shū)一周吸引近6萬(wàn)次付費(fèi)收聽(tīng),營(yíng)收破百萬(wàn)元[J];中國(guó)經(jīng)濟(jì)周刊;2016年37期

6 余人;王令薇;;從傳播學(xué)視角看新型電子有聲讀物的崛起與發(fā)展[J];出版發(fā)行研究;2016年09期

7 燕楠;;新媒體時(shí)代兒童有聲讀物的價(jià)值研究[J];新媒體研究;2016年17期

8 張巖;;有聲讀物自助出版平臺(tái)的建構(gòu)模式及媒介功能重塑[J];編輯之友;2016年06期

9 趙俊卿;;有聲讀物的發(fā)展現(xiàn)狀及其問(wèn)題[J];今傳媒;2016年06期

10 桑宇芳;何強(qiáng);;高校有聲圖書(shū)館建設(shè)途徑及實(shí)現(xiàn)策略[J];大學(xué)圖書(shū)館學(xué)報(bào);2016年03期

相關(guān)重要報(bào)紙文章 前2條

1 徐璐明;;北美市場(chǎng)有聲讀物爆炸式增長(zhǎng)[N];文匯報(bào);2016年

2 金鑫;;喜馬拉雅：專注音頻全產(chǎn)業(yè)鏈思維引發(fā)關(guān)注[N];中國(guó)新聞出版報(bào);2015年

相關(guān)碩士學(xué)位論文 前5條

1 孟丹丹;移動(dòng)互聯(lián)時(shí)代有聲讀物的發(fā)展現(xiàn)狀、問(wèn)題與對(duì)策[D];河南大學(xué);2016年

2 鄔宵蕾;淺論廣播電臺(tái)有聲讀物的生存空間[D];上海師范大學(xué);2015年

3 丁新湍;自助出版研究[D];河北大學(xué);2014年

4 張賢沖;淺閱讀時(shí)代有聲讀物研究[D];華中師范大學(xué);2014年

5 田瑩;新媒體時(shí)代有聲讀物的發(fā)展問(wèn)題與對(duì)策分析[D];河南大學(xué);2013年

，

本文編號(hào)：1806283