本文選題：文摘類雜志 + 內(nèi)容分析　； 參考：《蘭州大學(xué)》2010年碩士論文

【摘要】： 當(dāng)前,國(guó)家仍在努力擴(kuò)大國(guó)內(nèi)的消費(fèi)市場(chǎng),以內(nèi)需來(lái)拉動(dòng)經(jīng)濟(jì)增長(zhǎng),一個(gè)蓬勃旺盛的消費(fèi)熱潮正狂卷中華大地。大眾媒體則以它的本能式的敏感性,述說(shuō)著這個(gè)時(shí)代最為生動(dòng)的消費(fèi)景觀,它從生產(chǎn)到傳播、以至到閱讀都消費(fèi)化了,把自身制造和傳播的消費(fèi)文化觀念變成普遍的社會(huì)理念�？梢哉f(shuō),在現(xiàn)代消費(fèi)文化的形成過(guò)程中,媒體不僅是一個(gè)推波助瀾的作用,更是一個(gè)消費(fèi)觀念培育者的作用。 本論文正是基于消費(fèi)文化與大眾傳媒的這種共生關(guān)系,以《讀者》和《青年文摘》為例進(jìn)行量化研究和質(zhì)化研究。通過(guò)對(duì)兩者的廣告和文章進(jìn)行分析,勾勒出其所呈現(xiàn)的消費(fèi)文化觀念,同時(shí)試圖比較兩者呈現(xiàn)的消費(fèi)觀念的異同點(diǎn),以及描繪出這些消費(fèi)文化觀念的發(fā)展趨勢(shì),以期充分反映文摘類雜志對(duì)于當(dāng)今中國(guó)消費(fèi)文化觀念傳播與構(gòu)建中的作用。 研究發(fā)現(xiàn),兩者由于市場(chǎng)定位以及自身堅(jiān)持的理念,因此傳達(dá)出的幾乎一致的消費(fèi)文化觀念：重視精神消費(fèi),注重有品質(zhì)品位的生活方式,對(duì)健康的、有益的時(shí)尚潮流或傳統(tǒng)消費(fèi)方式進(jìn)行倡導(dǎo)；提倡節(jié)儉實(shí)用的理念,反對(duì)高級(jí)奢華的消費(fèi)倫理,教育讀者抵制炫耀性消費(fèi),積極進(jìn)行消費(fèi)態(tài)度的引導(dǎo)；關(guān)注生態(tài)環(huán)境,倡導(dǎo)綠色消費(fèi)、健康消費(fèi)以及和諧消費(fèi)。并且,它們十年如一日地堅(jiān)守著所傳播的消費(fèi)文化觀念,對(duì)構(gòu)建讀者健康積極的消費(fèi)文化觀念起著“春風(fēng)化雨”的作用。
[Abstract]:At present, the country is still trying to expand the domestic consumer market, with domestic demand to stimulate economic growth, a vigorous consumption boom is raging China. The mass media, with its instinctive sensitivity, describes the most vivid consumer landscape of this era. From production to communication, and even to reading, the mass media has become consumptionized, turning the consumer cultural concept of its own manufacture and communication into a universal social concept. It can be said that in the formation of modern consumer culture, the media is not only a fueling role, but also a consumer concept nurturing role. Based on the symbiotic relationship between consumer culture and mass media, this thesis takes readers and Youth Abstracts as examples to carry out quantitative and qualitative studies. Through the analysis of the advertisements and articles, this paper outlines the consumption cultural concepts presented by them, and attempts to compare the similarities and differences between them, as well as the development trend of these consumption cultural concepts. In order to fully reflect the role of abstract magazines in the dissemination and construction of consumption culture in China. The study found that because of their market orientation and their own adherence to the concept, the two conveyed almost the same consumer culture concept: pay attention to spiritual consumption, quality of life style, healthy, Advocate the idea of frugality and practicality, oppose the high luxury consumption ethics, educate readers to resist conspicuous consumption, actively guide the consumption attitude, pay attention to the ecological environment, Advocate green consumption, healthy consumption and harmonious consumption. Moreover, they stick to the concept of consumer culture spread day by day for ten years, and play the role of "spring weathering rain" to construct the healthy and positive consumer culture concept of readers.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G232

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 杜剛;人物類雜志消費(fèi)文化觀念傳播與建構(gòu)的實(shí)證分析[D];蘭州大學(xué);2013年

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本文編號(hào)：1804252