本文選題：圖書定價 + 圖書出版��； 參考：《武漢理工大學(xué)》2012年碩士論文

【摘要】：圖書是一種特殊的商品,即具有經(jīng)濟屬性,又具有社會屬性。因此,圖書價格不僅屬于經(jīng)濟范疇,而且還屬于國家政策范疇。圖書定價機制作為出版產(chǎn)業(yè)的一個重要命題,備受國家和出版業(yè)界人士關(guān)注。歷史上,我國就有過圖書定價銷售的記錄。新中國成立后,我國圖書出版體制經(jīng)歷了幾次重大變革,圖書定價機制也隨之進行了相應(yīng)調(diào)整,從自由定價階段到按印張定價,再到控制利潤、逐步放開書價,直至現(xiàn)在出版機構(gòu)自行定價(除少數(shù)圖書外)�？梢哉f,圖書定價機制的變革一直伴隨著出版產(chǎn)業(yè)的發(fā)展,舊的問題解決后,新的問題也會不斷顯現(xiàn)。本文針對現(xiàn)階段出版產(chǎn)業(yè)出現(xiàn)的各種圖書價格問題,研究完善圖書價格機制的策略和方法。 論文共分為五個部分。 第一章為緒論。提出了選題背景和意義,以文獻綜述的方式概述圖書價格現(xiàn)狀以及圖書價格策略的研究,引出圖書價格的定義及職能以及圖書定價的基本方法。 第二章探討了歷史上我國圖書定價的方式方法以及新中國成立后圖書定價機制的變革,著重分析了改革開放以來圖書定價機制的三次演變,及其特點、規(guī)律和問題。研究認(rèn)為,三次書價改革不是獨立存在的,是伴隨著我國計劃經(jīng)濟向市場經(jīng)濟轉(zhuǎn)軌、市場經(jīng)濟進一步發(fā)展以及出版產(chǎn)業(yè)改革而進行的,為出版產(chǎn)業(yè)向市場化轉(zhuǎn)型鋪平了道路。 第三章從價值成本、市場供求、經(jīng)濟政策入手,對比分析了中外圖書價格的影響因素,以及各國圖書定價方法的異同。著重對價格機制、財稅政策、版權(quán)保護和產(chǎn)業(yè)鏈的利益分配等因素進行探討。 第四章提出圖書價格是目前困擾我國出版界、出版監(jiān)管部門及廣大讀者最為關(guān)注的焦點問題之一。探討了現(xiàn)階段我國圖書價格的狀況、存在的問題及原因,指出圖書價格不能反映圖書價值、價格機制未能體現(xiàn)地區(qū)差異和折扣戰(zhàn)侵蝕圖書出版業(yè)總利潤三大問題,并分析了問題的形成原因。 第五章在前面各章節(jié)的基礎(chǔ)上,從加快圖書出版的市場機制改革、加強政府宏觀調(diào)控、加強行業(yè)自律等方面提出了完善我國圖書定價機制的建議,并提出以市場為導(dǎo)向,建立固定價格銷售制度。
[Abstract]:The book is a kind of special commodity, namely has the economic attribute, also has the social attribute. Therefore, the book price not only belongs to the economic category, but also belongs to the national policy category. As an important proposition in the publishing industry, book pricing mechanism has attracted the attention of the country and the publishing industry. In the history, our country once had the book price sale record. After the founding of New China, the book publishing system of our country has undergone several major changes, and the book pricing mechanism has been adjusted accordingly, from the stage of free pricing to the pricing by printing sheet, to controlling profits, and gradually liberalizing the book price. Until now, publishing institutions have priced themselves (except for a few books). It can be said that the reform of book pricing mechanism has been accompanied by the development of the publishing industry. Aiming at various kinds of book price problems in the publishing industry at present, this paper studies the strategies and methods to perfect the book price mechanism. The thesis is divided into five parts. The first chapter is the introduction. This paper puts forward the background and significance of the selected topic, summarizes the present situation of book price and the study of book price strategy by the way of literature review, and leads to the definition and function of book price and the basic method of book pricing. The second chapter discusses the ways and means of book pricing in history and the changes of book pricing mechanism after the founding of New China, and emphatically analyzes the three changes of book pricing mechanism since the reform and opening up, as well as its characteristics, laws and problems. The study holds that the three times of book price reform is not independent, but accompanied by the transition from planned economy to market economy, the further development of market economy and the reform of publishing industry, which paves the way for the transformation of publishing industry to marketization. The third chapter starts with the value cost, the market supply and demand, the economic policy, compares and analyzes the influence factors of the book price at home and abroad, as well as the similarities and differences of the book pricing methods in various countries. The factors of price mechanism, fiscal policy, copyright protection and benefit distribution of industrial chain are discussed. Chapter four points out that book price is one of the most important issues which puzzles the publishing industry, publishing supervision department and readers. This paper discusses the current situation, problems and reasons of book price in China, points out that book price cannot reflect book value, price mechanism fails to reflect regional difference and discount and erodes the total profit of book publishing industry. The causes of the problem are analyzed. The fifth chapter, on the basis of the previous chapters, puts forward some suggestions on how to perfect the book pricing mechanism in China from the aspects of speeding up the reform of the market mechanism of book publishing, strengthening the macro-control of the government, strengthening the self-discipline of the industry, and putting forward the market-oriented approach. Establish a fixed price sales system.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G235

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本文編號：1796409