本文選題：眾籌出版 + 圖書��； 參考：《編輯學(xué)刊》2016年02期

【摘要】：互聯(lián)網(wǎng)的不斷發(fā)展為眾籌出版提供了便利條件。眾籌出版具有籌集出版資金、形成廣告價值、構(gòu)建讀者關(guān)系、資助學(xué)術(shù)研究等多方面的優(yōu)勢。而高知名度的、有故事的作者,優(yōu)質(zhì)的選題和內(nèi)容,準(zhǔn)確的讀者定位,獨特價值的回報,巧妙的宣傳攻勢等條件,有助于眾籌出版取得成功。
[Abstract]:The continuous development of the Internet provides a convenient condition for the publication of crowdfunding. Crowdfunding publishing has many advantages, such as raising publishing funds, forming advertising value, establishing reader-relationship and supporting academic research. The highly known, story writers, high quality topics and content, accurate reader orientation, return of unique value, ingenious propaganda and so on, contribute to the success of crowdfunding publishing.
【作者單位】： 華東師范大學(xué)傳播學(xué)院;
【分類號】：G230.7
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本文編號：1794069