本文選題：互聯(lián)網(wǎng) + 期刊產(chǎn)業(yè)化��； 參考：《出版廣角》2016年03期

【摘要】：在互聯(lián)網(wǎng)時代,傳統(tǒng)期刊的產(chǎn)業(yè)化發(fā)展面臨一系列新的變化與問題,本文通過分析傳統(tǒng)期刊衰落的原因,以及傳統(tǒng)期刊原有優(yōu)勢及新的機(jī)遇,結(jié)合互聯(lián)網(wǎng)環(huán)境下期刊產(chǎn)業(yè)化發(fā)展的成功案例,探討分層開發(fā)同心圓業(yè)務(wù)、跨媒介打造共贏平臺和跨行業(yè)創(chuàng)造品牌價值等模式,推進(jìn)互聯(lián)網(wǎng)環(huán)境下期刊的產(chǎn)業(yè)化發(fā)展。
[Abstract]:In the Internet age , the industrialization of traditional periodicals is confronted with a series of new changes and problems . This paper analyzes the causes of the decline of traditional periodicals , the original advantages and opportunities of traditional periodicals , discusses the successful cases of the development of periodical industrialization under the Internet environment , and probes into the mode of hierarchical development of concentric circles , cross - media creating a win - win platform and cross - industry creating brand value , and promotes the industrialization development of periodicals in the Internet environment .

【作者單位】： 赤峰學(xué)院學(xué)報編輯部;
【分類號】：G237.5-F
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本文編號：1780067