本文選題：時(shí)尚雜志 + 雜志網(wǎng)站�。� 參考：《湖南大學(xué)》2010年碩士論文

【摘要】： 文章選取時(shí)尚雜志與時(shí)尚雜志網(wǎng)站作為主要研究對(duì)象,系統(tǒng)分析國(guó)內(nèi)時(shí)尚雜志媒介融通的發(fā)展現(xiàn)狀。以媒介融合理論和麥克盧漢的“媒介,即人的延伸”理論為依托,對(duì)時(shí)尚雜志網(wǎng)站的發(fā)展歷程和時(shí)尚雜志網(wǎng)站發(fā)展與其母體紙質(zhì)雜志的關(guān)系進(jìn)行了較為系統(tǒng)的闡釋。 首先,文章以歷史的眼光系統(tǒng)梳理國(guó)內(nèi)時(shí)尚雜志發(fā)展現(xiàn)狀。明確指出時(shí)尚網(wǎng)站和網(wǎng)絡(luò)時(shí)尚頻道興起對(duì)紙質(zhì)時(shí)尚雜志產(chǎn)生了巨大的沖擊,時(shí)尚雜志要持續(xù)發(fā)展,尋求網(wǎng)絡(luò)化延伸是最明智的選擇。 其次,對(duì)以網(wǎng)站為代表的時(shí)尚雜志新媒介形態(tài)從萌芽到成長(zhǎng)的發(fā)展過(guò)程進(jìn)行實(shí)證研究。由分析得知：最初的時(shí)尚雜志網(wǎng)站只是簡(jiǎn)單地將紙質(zhì)雜志內(nèi)容搬到網(wǎng)絡(luò)上,辦出一份“電子版”,其目的不過(guò)是宣傳與推廣。隨著媒介技術(shù)的不斷成熟和國(guó)外時(shí)尚雜志網(wǎng)站辦站經(jīng)驗(yàn)的引鑒,時(shí)尚雜志網(wǎng)站開(kāi)始步入成長(zhǎng)期,此時(shí)的網(wǎng)站更加注重內(nèi)容拓展和互動(dòng)社區(qū)的建設(shè),努力彌補(bǔ)紙質(zhì)雜志的不足。當(dāng)時(shí)尚雜志網(wǎng)站著手發(fā)展綜合業(yè)務(wù),竭力打造數(shù)字化增值服務(wù),為受眾建立真正的時(shí)尚互動(dòng)社區(qū)的時(shí)候,時(shí)尚雜志的新媒介形態(tài)就日益接近成熟。 最后,系統(tǒng)闡釋時(shí)尚雜志網(wǎng)站與時(shí)尚雜志的相互關(guān)系,論證了時(shí)尚雜志網(wǎng)站的發(fā)展是其母體紙質(zhì)雜志的數(shù)字化延伸。時(shí)尚雜志網(wǎng)站和時(shí)尚雜志在其發(fā)展過(guò)程中各自進(jìn)行了嶄新的定位,時(shí)尚雜志更加注重內(nèi)容深度挖掘,而時(shí)尚雜志門戶網(wǎng)站則依靠自身優(yōu)勢(shì)力推內(nèi)容廣度。兩者在實(shí)現(xiàn)差異互補(bǔ)的基礎(chǔ)上共同走向媒介融通。 鑒于目前學(xué)界沒(méi)有對(duì)時(shí)尚雜志門戶網(wǎng)站的綜合性研究成果,本文嘗試為國(guó)內(nèi)時(shí)尚雜志網(wǎng)站發(fā)展架構(gòu)一個(gè)清晰的脈絡(luò)。由研究獲知：時(shí)尚雜志網(wǎng)站的發(fā)展對(duì)紙質(zhì)雜志內(nèi)容深度的提升和內(nèi)容廣度的拓展起到了促進(jìn)作用。雜志網(wǎng)站的發(fā)展對(duì)紙質(zhì)時(shí)尚雜志發(fā)展意義重大。兩者只有進(jìn)行優(yōu)勢(shì)互補(bǔ),走融通之路,才能實(shí)現(xiàn)雙贏。
[Abstract]:This paper chooses fashion magazine and fashion magazine website as the main research object, and systematically analyzes the development of domestic fashion magazine media.Based on the media fusion theory and McLuhan's "Media, namely the extension of Man" theory, this paper systematically explains the development course of fashion magazine website and the relationship between the development of fashion magazine website and its parent paper magazine.First of all, the article combs the domestic fashion magazine development situation systematically with the historical vision.It is pointed out clearly that the rise of fashion websites and network fashion channels has had a great impact on the paper fashion magazines. It is the wisest choice for fashion magazines to continue to develop and seek the network extension.Secondly, the paper makes an empirical study on the development process of new media form of fashion magazine, which is represented by website.According to the analysis, the original fashion magazine website simply moved the content of the paper magazine to the Internet and created an "electronic version", the purpose of which was merely to promote and promote it.With the maturation of media technology and the experience of foreign fashion magazine websites, fashion magazine websites begin to grow up. At this time, the websites pay more attention to the content expansion and the construction of interactive community, and try to make up for the shortage of paper magazines.When the fashion magazine website starts to develop the comprehensive business, strives to create the digital value-added service, and establishes the real fashion interactive community for the audience, the new media form of the fashion magazine is approaching maturity day by day.Finally, the relationship between fashion magazine website and fashion magazine is systematically explained, and the development of fashion magazine website is the digital extension of its parent paper magazine.The fashion magazine website and the fashion magazine have carried on the brand-new localization respectively in its development process, the fashion magazine pays more attention to the content deep excavation, but the fashion magazine portal website relies on its own superiority to push the content breadth.On the basis of realizing the difference and complementation, both of them go to the media.In view of the fact that there is no comprehensive research on fashion magazine portal, this paper attempts to provide a clear framework for the development of domestic fashion magazine websites.According to the research, the development of fashion magazine website has promoted the development of paper magazine content depth and content breadth.The development of magazine website is of great significance to the development of paper fashion magazine.Only when they complement each other and take the road of integration, can they achieve a win-win.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G239.2-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 段然;時(shí)尚雜志的文化品位研究[D];河南大學(xué);2012年

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本文編號(hào)：1768251