本文選題：版面設(shè)計 + 易讀性��； 參考：《南京藝術(shù)學(xué)院》2011年碩士論文

【摘要】：報紙作為一種傳統(tǒng)的視覺傳播媒體,與我們的生活息息相關(guān),并扮演著極其重要的角色。然而當(dāng)今媒體市場競爭異常激烈,報紙如何在眾多媒體競爭中脫穎而出,吸引住廣大讀者群,除了重視新聞內(nèi)容本身,充分發(fā)揮版面藝術(shù)優(yōu)勢,增強(qiáng)報紙版面設(shè)計的易讀性也尤為重要。 本文從理論與實踐兩方面對報紙易讀性進(jìn)行剖析;并結(jié)合視覺生理學(xué)和心理學(xué)、平面設(shè)計學(xué)等方面對報紙的易讀規(guī)律進(jìn)行了論述。文章通過分析讀者閱讀路徑,整合版面設(shè)計語言,探討了現(xiàn)代報紙版面應(yīng)當(dāng)如何進(jìn)行設(shè)計,并提出了簡約易讀是現(xiàn)代報紙的設(shè)計趨勢,強(qiáng)調(diào)了視覺中心設(shè)計的重要性,以及在擁有整體風(fēng)格下創(chuàng)建自己品牌形象的必要性。最后通過解析當(dāng)前報紙媒體存在的一些版式弊端,提出了個人的一點(diǎn)思考和建議,并在提高讀者閱讀舒適度方面做出一點(diǎn)探索。
[Abstract]:Newspaper, as a traditional visual media, is closely related to our life and plays an extremely important role.However, today's media market is extremely competitive. How can newspapers stand out among the numerous media competitions and attract a large number of readers, in addition to attaching importance to news content itself and giving full play to the advantages of layout art?It is also important to enhance the readability of newspaper layout.This paper analyzes the readability of newspapers from the aspects of theory and practice, and discusses the readability of newspapers from the aspects of visual physiology and psychology, graphic design and so on.By analyzing readers' reading path and integrating layout design language, this paper discusses how modern newspaper layout should be designed, points out that simple and easy reading is the design trend of modern newspaper, and emphasizes the importance of visual center design.And in the overall style under the creation of their own brand image necessity.Finally, by analyzing some disadvantages of the current newspaper media, this paper puts forward some personal thoughts and suggestions, and makes a little exploration in improving the readers' reading comfort.
【學(xué)位授予單位】：南京藝術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：G213

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 許向東;;報紙版面如何吸引讀者——試論視覺設(shè)計的意識和技能[J];新聞三昧;2009年09期

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本文編號：1763794