本文選題：傳統(tǒng)出版社 + 數(shù)字出版　； 參考：《湖南大學》2011年碩士論文

【摘要】：隨著數(shù)字技術的推廣應用，世界范圍內(nèi)各行各業(yè)都迎來了數(shù)字時代，出版業(yè)也不例外。大眾的閱讀方式也開始由傳統(tǒng)的紙質(zhì)媒介向新興多媒體轉(zhuǎn)移，手機閱讀、在線閱讀、下載閱讀等多媒體閱讀形式興起,電腦、手機、ipad、電子閱讀器等多種閱讀終端不斷涌現(xiàn)，已然掀起了一股數(shù)字出版的熱潮。然而，我國數(shù)字出版的發(fā)展最早是由擁有數(shù)字技術的技術供應商最先推動的，而傳統(tǒng)出版社卻起步較晚。在競爭如此激烈的數(shù)字出版時代，如何抓住機遇，轉(zhuǎn)變自身角色，，發(fā)揮自身優(yōu)勢，找到切實符合我國傳統(tǒng)出版社實際的轉(zhuǎn)型路徑，是傳統(tǒng)出版社急需解決的問題。 本文將以傳統(tǒng)出版社為研究對象，梳理其數(shù)字化發(fā)展脈絡，分析其數(shù)字化轉(zhuǎn)型所取得的成績和不足，從傳統(tǒng)出版社的體制束縛、數(shù)字出版技術標準不統(tǒng)一，數(shù)字出版版權保護困難，相關法律建設滯后等方面分析了制約其數(shù)字化轉(zhuǎn)型的原因，并指出6條路徑：管理方式轉(zhuǎn)型、角色轉(zhuǎn)換、構建數(shù)字出版產(chǎn)業(yè)鏈、由單一盈利轉(zhuǎn)向多元贏利模式、切實加強數(shù)字版權保護、注重數(shù)字出版人才培養(yǎng)。
[Abstract]:With the popularization and application of digital technology, all kinds of industries in the world have ushered in the digital age, and the publishing industry is no exception.The popular reading style has also begun to shift from the traditional paper media to the emerging multimedia, with the rise of multimedia reading forms such as mobile phone reading, online reading, downloading reading, and so on. Various reading terminals, such as computers, mobile phones and electronic readers, are constantly emerging.There has been a wave of digital publishing.However, the development of digital publishing in China was first promoted by the technical suppliers with digital technology, but the traditional publishing houses started late.In the era of digital publishing, how to seize the opportunity, change one's own role, give play to one's own advantages, and find a transition path that conforms to the actual situation of Chinese traditional publishing houses is an urgent problem to be solved by traditional publishing houses.This article will take the traditional publishing house as the research object, combs its digitization development vein, analyzes its digitization transformation the achievement and the insufficiency, from the traditional publishing house system restraint, the digital publication technical standard is not unified,This paper analyzes the reasons that restrict the digital transformation of digital publishing copyright protection and the lag of related law construction, and points out six ways: management mode transformation, role transformation, construction of digital publishing industry chain, etc.From single profit to multi-profit mode, we should strengthen the protection of digital copyright and pay attention to the cultivation of digital publishing talents.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G237.6

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