中國期刊產(chǎn)業(yè)現(xiàn)狀及發(fā)展對策研究
發(fā)布時(shí)間:2018-04-04 13:47
本文選題:中國 切入點(diǎn):期刊 出處:《蘭州大學(xué)》2010年碩士論文
【摘要】: 本文共分四個部分,第一部分“緒論:雜志與社會發(fā)展之間的關(guān)系”論述了雜志——作為大眾傳播媒介的一種——獨(dú)特的形式,以及與社會文化、政治、經(jīng)濟(jì)之間的聯(lián)系;什么是雜志?對社會發(fā)展具有何種特殊的作用和影響?說明了雜志媒介及雜志產(chǎn)業(yè)研究的意義。 第二部分“中國期刊的發(fā)展歷史簡述”梳理了我國近、現(xiàn)代期刊自1815年創(chuàng)刊至今的發(fā)展歷程,并對我國期刊現(xiàn)、當(dāng)代的發(fā)展歷史作出重點(diǎn)分析。通過對期刊發(fā)展史的分析,認(rèn)為良好的社會秩序?qū)ζ诳霭鏄I(yè)繁榮發(fā)展起著決定性作用。 第三部分“我國期刊出版業(yè)當(dāng)前的發(fā)展現(xiàn)狀(2008年),以及與國外期刊產(chǎn)業(yè)現(xiàn)狀的比較”以我國期刊出版業(yè)2008年的宏觀統(tǒng)計(jì)數(shù)據(jù)為基礎(chǔ)分析了我國期刊業(yè)在當(dāng)前的發(fā)展現(xiàn)狀,著重分析了我國期刊產(chǎn)業(yè)在國內(nèi)傳媒產(chǎn)業(yè)中的地位和發(fā)展水平,通過數(shù)據(jù)分析與國內(nèi)強(qiáng)勢傳媒產(chǎn)業(yè)之間的發(fā)展距離。在全球期刊產(chǎn)業(yè)發(fā)展新趨勢的背景下,將我國期刊業(yè)的發(fā)展水平與部分發(fā)達(dá)國家的期刊產(chǎn)業(yè)進(jìn)行了橫向的比較研究。在國內(nèi)、外傳媒產(chǎn)業(yè)的背景之下明晰我國期刊產(chǎn)業(yè)市場化水平的現(xiàn)狀。 論文的最后一個部分:“對制約我國期刊發(fā)展因素及發(fā)展對策的探討”在前文論述和分析的基礎(chǔ)上,結(jié)合我國期刊出版的產(chǎn)業(yè)現(xiàn)狀、國情以及相關(guān)的出版政策,對制約我國期刊出版業(yè)發(fā)展的因素進(jìn)行了分析和研究;并提出了相應(yīng)的發(fā)展對策,以期對我國期刊出版業(yè)在將來的發(fā)展有所建言和裨益。
[Abstract]:This paper is divided into four parts. The first part, "introduction: the relationship between magazine and social development", discusses the relationship between magazine and social culture, politics and economy as a unique form of mass media;What is a magazine?What is the special role and impact on social development?It explains the significance of the research on magazine media and magazine industry.The second part, "brief description of the Development History of Chinese Journals", combs the development course of the recent and modern periodicals in China since they were founded in 1815, and makes an emphasis on the analysis of the present and contemporary development history of Chinese periodicals.By analyzing the history of periodical development, it is concluded that good social order plays a decisive role in the prosperity and development of periodical publishing industry.The third part, "the present situation of the periodical publishing industry in our country (2008) and the comparison with the foreign periodical industry", analyzes the present situation of the periodical industry in our country on the basis of the macroscopic statistics of the periodical publishing industry in China in 2008.This paper emphatically analyzes the status and development level of Chinese periodical industry in the domestic media industry, and the development distance between the periodical industry and the domestic strong media industry through the data analysis.Under the background of the new trend of the development of the global periodical industry, this paper makes a horizontal comparative study on the development level of the periodical industry in China and the periodical industry in some developed countries.Under the background of domestic and foreign media industry, the present situation of the marketization level of Chinese periodical industry is clear.The last part of the paper: "the discussion of restricting factors and countermeasures of the development of Chinese periodicals", on the basis of the previous discussion and analysis, combined with the current situation of Chinese periodical publishing industry, national conditions and related publishing policies.This paper analyzes and studies the factors restricting the development of the periodical publishing industry in China, and puts forward the corresponding development countermeasures in order to make suggestions and benefits for the future development of the periodical publishing industry in China.
【學(xué)位授予單位】:蘭州大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2010
【分類號】:G239.2-F
【引證文獻(xiàn)】
相關(guān)期刊論文 前1條
1 梁瑋;曹隴華;;中國期刊數(shù)字化轉(zhuǎn)型探究[J];科學(xué)經(jīng)濟(jì)社會;2011年04期
相關(guān)碩士學(xué)位論文 前5條
1 譚瓊;中國男性雜志的文化解說[D];華中師范大學(xué);2011年
2 劉芝庭;《萌芽》的個性特質(zhì)及其文化現(xiàn)象研究[D];湖南師范大學(xué);2011年
3 劉思文;基于控制論的期刊欄目設(shè)置研究[D];西南交通大學(xué);2011年
4 宋文婷;中國期刊在三網(wǎng)融合背景下的發(fā)展研究[D];南昌大學(xué);2012年
5 華莎;中國男性時(shí)尚雜志中的男性形象研究[D];西南大學(xué);2013年
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