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從品牌打造到版權(quán)輸出——專訪廣西師范大學(xué)“魔法象”品牌負(fù)責(zé)人柳漾

發(fā)布時(shí)間:2018-04-03 06:10

  本文選題:法象 切入點(diǎn):人柳 出處:《出版廣角》2017年22期


【摘要】:正《出版廣角》:"魔法象"是繼"理想國(guó)"和"新民說(shuō)"之后,廣西師范大學(xué)出版社著力打造的又一文化品牌。"魔法象"童書品牌才成立兩年多,便已在業(yè)內(nèi)獲得良好口碑。在品牌打造方面,"魔法象"的致力方向有哪些?又是如何在短暫的兩年內(nèi)獲得如此優(yōu)異的成績(jī)?柳漾:廣西師范大學(xué)出版社在業(yè)內(nèi)素來(lái)以社科人文領(lǐng)域的出版為人所知,作為一家?guī)煼对盒3霭嫔?她的"野心"又不止于此,從我社"開(kāi)啟民智,傳承文明"的八字理念即可看出。到目前為止,她在基教、高教、社科、人
[Abstract]:"Magic Image" is another cultural brand created by Guangxi normal University Press after "the Republic" and "Xinmin Theory". "Magic elephant "children's book brand has been established for more than two years, has gained a good reputation in the industry."In terms of brand building, what are the directions of "Magic Elephant"?How can we achieve such excellent results in a short period of two years?Liu Yang: Guangxi normal University Press has always been known for its publishing in the field of social sciences and humanities. As a normal college publishing house, her "ambition" does not stop there.The idea of inheriting civilization can be seen.So far, she's been in basic education, higher education, social science, people.
【分類號(hào)】:G239.2
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本文編號(hào):1703947

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