本文選題：日歷書　切入點(diǎn)：出版　出處：《出版科學(xué)》2017年02期

【摘要】：日歷最初為史官逐日撰寫的有關(guān)朝政事務(wù)的史冊,后發(fā)展為記有年、月、日、星期、節(jié)氣、紀(jì)念日等的出版物,在民眾生活中扮演著重要角色。后受電子產(chǎn)品沖擊,日歷逐漸在人們的生活中消隱。當(dāng)下,其又以"日歷書"的形式復(fù)興,呈現(xiàn)出蓬勃發(fā)展的趨勢,并體現(xiàn)出創(chuàng)意與圖書的"無縫對接"、眾籌營銷、競爭日趨激烈等特點(diǎn),對其進(jìn)行分析與解讀,有助于我們更好地認(rèn)知這一出版形態(tài)以及其帶來的影響與啟示。
[Abstract]:The calendar was originally written daily by historians about the affairs of government, and later developed into a publication of years, months, days, weeks, solar terms, anniversaries, and so on, which played an important role in the life of the people. Calendars gradually disappear in people's lives. At present, calendars are revived in the form of "calendar books", showing a trend of vigorous development, and embodying the characteristics of "seamless connection" between creativity and books, crowdfunding marketing, increasingly fierce competition, and so on. The analysis and interpretation of it will help us to better understand this publishing form and its influence and enlightenment.
【作者單位】： 南京大學(xué)歷史學(xué)院;
【基金】：國家社科基金重大項(xiàng)目“多卷本《中國新聞傳播技術(shù)史》”(14ZDB129)階段性研究成果
【分類號】：G237.9
，

本文編號：1700409