本文選題：男性時(shí)尚雜志　切入點(diǎn)：市場(chǎng)　出處：《福建師范大學(xué)》2010年碩士論文

【摘要】：中國(guó)大陸的男性時(shí)尚雜志發(fā)展距今大約10年的時(shí)間,歷史雖然短暫,但是成績(jī)令人矚目。無(wú)論從數(shù)量上還是從市場(chǎng)發(fā)展?jié)摿ι?都有趕超女性雜志的勢(shì)頭。尤其是2008年的金融危機(jī)后,大陸男性雜志更是表現(xiàn)不俗,就在全球雜志業(yè)都經(jīng)歷寒冬的時(shí)候,大陸男性雜志卻一枝獨(dú)秀,呈現(xiàn)出蓬勃發(fā)展的勢(shì)頭。本論文通過(guò)選取三本有代表性的男性時(shí)尚雜志《時(shí)尚先生》、《男人裝》、《wo男人志》作內(nèi)容分析,對(duì)整個(gè)大陸的男性雜志市場(chǎng)做出了比較全面的概況分析,同時(shí)指出了男性雜志繁榮的原因以及發(fā)展過(guò)程中暴露出的不足。并結(jié)合時(shí)代背景,探討了在消費(fèi)社會(huì)時(shí)代,男性雜志所反映出的消費(fèi)文化的痕跡,重點(diǎn)討論了男性雜志會(huì)在多大程度上影響著當(dāng)代的男性消費(fèi)者。除此之外還討論了大陸男性雜志的兩性視角,經(jīng)過(guò)研究,筆者發(fā)現(xiàn)在男性雜志中,女性傳統(tǒng)的“被看”地位雖然并未完全消失,但是已經(jīng)有所改變,傳統(tǒng)的霸權(quán)式的男性氣質(zhì)受到挑戰(zhàn),新的都市美型男受到追捧,都市新興時(shí)尚男士更關(guān)注身邊的女性,嘗試用平等的視角去觀(guān)察女性,這無(wú)疑也是一種社會(huì)的進(jìn)步。男性雜志雖然發(fā)展勢(shì)頭迅猛,但是畢竟是一種新興力量,本論文通過(guò)對(duì)其市場(chǎng)價(jià)值、文化影響的探討,希望對(duì)大陸男性時(shí)尚雜志的健康發(fā)展提供一些有益的幫助。
[Abstract]:Men's fashion magazines in mainland China have been developing for about 10 years. Although their history is short, their achievements are remarkable. Both in terms of quantity and market potential, Especially after the financial crisis of 2008, men's magazines on the mainland were doing even better. While the global magazine industry was experiencing a cold winter, the mainland men's magazines were all the best. By selecting three representative men's fashion magazines, Mr. Vogue, Men's Wear, and Man's Records, as content analysis, this paper makes a more comprehensive analysis of the men's magazine market in the whole continent. At the same time, it points out the reasons for the prosperity of male magazines and the deficiencies exposed in the process of development. Combined with the background of the times, it discusses the traces of consumer culture reflected by male magazines in the era of consumer society. This paper focuses on the extent to which men's magazines affect contemporary male consumers. In addition, it also discusses the gender perspective of mainland men's magazines. After a study, I find that in men's magazines, Although the traditional "seen" status of women has not completely disappeared, it has changed somewhat. The traditional hegemonic masculinity is challenged, the new urban beauty men are sought after, and the new urban fashion men pay more attention to the women around them. It is undoubtedly a kind of social progress to try to observe women from an equal perspective. Although male magazine is developing rapidly, it is a new force after all. This paper discusses its market value and cultural influence. Hope to provide some beneficial help for the healthy development of mainland men's fashion magazine.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類(lèi)號(hào)】：G237.5

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本文編號(hào)：1690122