本文選題：繪本　切入點：“魔法象”　出處：《出版廣角》2017年06期

【摘要】：作為兒童早期接觸頻率較高的圖書,繪本對兒童的思維和想象力培養(yǎng)至關重要。當下,繪本圖書市場的引進與出版機制尚且不夠成熟,童書品牌良莠不齊。本文對繪本圖書市場的引進現(xiàn)狀進行分析,并以"魔法象"閱讀品牌為例,分析其品牌的打造和營銷模式,并闡述了童書的創(chuàng)作要始終以兒童為本位的理念。
[Abstract]:As a high frequency of children's early contact with books, picture books are of great importance to children's thinking and imagination. At present, the introduction and publishing mechanism of picture book market is not mature enough. This paper analyzes the current situation of the introduction of picture book book market, and takes the "Magic Image" reading brand as an example to analyze its brand building and marketing mode. And elaborated the children's book creation must always take the child as the standard idea.
【作者單位】： 新鄉(xiāng)學院;
【分類號】：G237.9
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本文編號：1684708