本文選題：實體書店　切入點：政策扶持　出處：《圖書與情報》2017年03期

【摘要】：文章基于信息化高速發(fā)展和紙質(zhì)圖書市場需求低迷的現(xiàn)實環(huán)境,分析了中國實體書店面對網(wǎng)絡(luò)書店的沖擊、數(shù)字化閱讀的競爭、門店房租成本的上升,經(jīng)營持續(xù)虧損、部分瀕臨倒閉或已關(guān)停歇業(yè)的現(xiàn)實困境。在此基礎(chǔ)上,進一步解析了實體書店在維持傳統(tǒng)運營模式的同時亟需改革創(chuàng)新,借助國家的政策扶持,試行多元化經(jīng)營,拓展其文化功能,以適應(yīng)讀者新的閱讀和購書習(xí)慣。文章最后構(gòu)建了實體書店如何突破生存現(xiàn)狀與制約瓶頸的理論框架,通過借鑒分析國外實體書店的經(jīng)營模式和發(fā)展經(jīng)驗,在針對中國實體書店改革的實證研究基礎(chǔ)上提出了若干建議。
[Abstract]:Based on the rapid development of information technology and the low demand of paper book market, this paper analyzes the impact of Chinese physical book stores on online bookstores, the competition of digital reading, the rising rent cost of stores, and the continuous loss of operation. Some of them are on the verge of closing or have closed down their business. On this basis, the paper further analyzes that while maintaining the traditional operation mode, the entity bookstores need to reform and innovate urgently. With the help of the state's policy support, the paper tries to carry out diversified operation. In order to adapt to the readers' new reading and purchasing habits, the paper constructs a theoretical framework of how to break through the existing situation and restrict the bottleneck of the real bookstores, and analyzes the management mode and development experience of the foreign real bookstores. On the basis of empirical research on the reform of real bookstores in China, some suggestions are put forward.
【作者單位】： 中共中央黨校出版社;
【分類號】：G239.23
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本文編號：1679790