發(fā)布時(shí)間：2018-03-28 15:32

  本文選題：轉(zhuǎn)企改制　切入點(diǎn)：出版社　出處：《安徽大學(xué)》2011年碩士論文

【摘要】：文章在明晰我國出版社轉(zhuǎn)企改制過程和出版社演進(jìn)變化的基礎(chǔ)上,分析了出版社在數(shù)字出版這個(gè)新的概念面前,遇到的版權(quán)問題。 本文從出版社的角度,以權(quán)利的流轉(zhuǎn),即版權(quán)的獲取和分配為主線,分析了版權(quán)在出版社這個(gè)環(huán)節(jié)進(jìn)行流轉(zhuǎn)時(shí)遇到的問題及原因： 在版權(quán)獲取方面,1、轉(zhuǎn)企改制后,更多主體的進(jìn)入,使出版社喪失了國家賦予的壟斷性地位,權(quán)力正在縮水,作者資源在流失,導(dǎo)致獲取版權(quán)困難。2、作者向出版社授權(quán)困難。作者和出版社很難從數(shù)字出版中贏利,導(dǎo)致授權(quán)困難。從權(quán)利的流動(dòng)過程來說,版權(quán)的價(jià)值不能有效經(jīng)濟(jì)化,不能夠充分實(shí)現(xiàn)自身價(jià)值,是目前出版社數(shù)字出版版權(quán)的主要問題。3、數(shù)字作品版權(quán)歸屬很難確定。 在版權(quán)使用方面,從版權(quán)的使用方式,授權(quán)對(duì)象存在的問題,以及出版社自身存在的問題方面分析。重點(diǎn)論述數(shù)字出版產(chǎn)業(yè)鏈上無法形成的原因及其結(jié)果：數(shù)字出版產(chǎn)業(yè)鏈上各個(gè)環(huán)節(jié)都想一家獨(dú)大,不斷縱向整合,缺乏行業(yè)統(tǒng)一標(biāo)準(zhǔn),缺乏具有整合能力的超級(jí)平臺(tái),誰都想按照自己的平臺(tái)和規(guī)制來整合,版權(quán)到了這里不知道該往哪個(gè)方向去等原因,導(dǎo)致數(shù)字出版產(chǎn)業(yè)鏈難以形成良性循環(huán),各方利益得不到有效保障,使得出版社等內(nèi)容提供商不能搶占先機(jī)、不愿搶占先機(jī),盜版侵權(quán)才有市場,才使得侵權(quán)現(xiàn)象更加嚴(yán)重。 在理清問題的基礎(chǔ)上,本文試圖尋找解決問題的對(duì)策：在“聯(lián)盟策略”的指引下,首先就是要熟悉產(chǎn)業(yè)環(huán)境,了解國家和地方的相關(guān)政策,明確企業(yè)發(fā)展的方向和空間；其次就是把已有的資源用好,也就是充分挖掘已有版權(quán)資源的價(jià)值,包括內(nèi)容資源和作者資源。最后就是有效地獲得所需要的外部資源,也就是從市場,從環(huán)境獲取有效資源,這個(gè)資源包括物質(zhì)資源和人才資源。另外,文章還粗略分析了國家相關(guān)政策、指導(dǎo)意見出臺(tái)之后,出版社數(shù)字出版版權(quán)問題依然存在的原因。
[Abstract]:On the basis of clarifying the process of the transformation of Chinese publishing houses into enterprises and the evolution of publishing houses, this paper analyzes the copyright problems encountered by publishers in the face of the new concept of digital publishing. From the point of view of publishing house, this paper analyzes the problems and reasons of copyright circulation in publishing house, which is the main line of the transfer of rights, that is, the acquisition and distribution of copyright. In the aspect of copyright acquisition, after the transformation from enterprise to enterprise, the entry of more subjects has made publishers lose the monopoly status given by the state, the power is shrinking, and the author resources are losing. This makes it difficult for authors to license copyright to publishing houses. It is difficult for authors and publishers to make profits from digital publishing, leading to difficulties in licensing. In terms of the flow of rights, the value of copyright cannot be effectively economical. It is difficult to determine the copyright ownership of digital works because it is the main problem of publishing copyright that cannot fully realize its own value. In the use of copyright, from the way the copyright is used, the existing problems of the authorized object, As well as the problems existing in the publishing house itself, this paper focuses on the reasons and results that can not be formed in the digital publishing industry chain: every link in the digital publishing industry chain wants to be alone, continuously integrated vertically, and lacks the uniform standard of the industry. Lack of super platform with integration ability, everyone wants to integrate according to their own platform and regulation, copyright does not know which direction to go to here and other reasons, resulting in the digital publishing industry chain is difficult to form a virtuous circle. The interests of all parties can not be effectively guaranteed, which makes content providers such as publishing houses unable to seize the first opportunity and unwilling to seize the first opportunity. Only when piracy infringement has a market, the infringement phenomenon becomes more serious. On the basis of clarifying the problem, this paper tries to find the countermeasures to solve the problem: under the guidance of "alliance strategy", first of all, we should be familiar with the industrial environment, understand the relevant policies of the country and the local, and make clear the direction and space of the enterprise development; The second is to make good use of existing resources, that is, to fully exploit the value of existing copyright resources, including content resources and author resources. Finally, to effectively obtain the external resources needed, that is, to obtain effective resources from the market and from the environment. This resource includes material resources and human resources. In addition, the article also gives a rough analysis of the relevant policies of the country, the reasons why publishing houses still have copyright problems in digital publishing after the publication of the guidance.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：D923.41;G230.7

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本文編號(hào)：1676925