本文選題：引進(jìn)版少兒圖畫書　切入點(diǎn)：出版數(shù)據(jù)　出處：《華東師范大學(xué)》2010年碩士論文

【摘要】： 圖畫書是最重要的少兒讀物之一,但在傳統(tǒng)觀念的影響下,家長在選購少兒讀物時往往更青睞知識性強(qiáng)的文字書。隨著國內(nèi)圖書市場的日臻成熟,越來越多的人開始接受少兒圖畫書,特別是引進(jìn)版少兒圖畫書,相關(guān)的圖書出版產(chǎn)業(yè)也得以蓬勃發(fā)展。 本文以1978-2008年中國大陸引進(jìn)出版的少兒圖畫書的出版情況為研究對象,從相關(guān)書目數(shù)據(jù)入手,分析該類圖書的出版規(guī)模、版源地、引進(jìn)方等出版信息的變遷及其相互間的關(guān)系,以探究隱匿在該類圖書出版數(shù)據(jù)后的主要產(chǎn)業(yè)環(huán)境動因。 本文的內(nèi)容包括出版數(shù)據(jù)、產(chǎn)業(yè)環(huán)境分析、產(chǎn)業(yè)評估三大塊。第一章和第二章在綜合討論“圖畫書”相關(guān)概念的基礎(chǔ)上,將本文所涉及的“少兒圖畫書”定義為：以0-18歲少年兒童為讀者對象,圖畫在書中所占比例較大、以圖畫滿足讀者主要閱讀訴求的圖書,包括繪本、連環(huán)畫、卡通漫畫等各類圖畫書。在此界定上,重點(diǎn)以《全國總書目》《全國新書目》為主要來源,統(tǒng)計了1978-2008引進(jìn)版少兒圖畫書的書目數(shù)據(jù),分析了30余年來引進(jìn)版少兒圖畫書的出版情況的變化,包括出版規(guī)模、版源地、引進(jìn)方情況、出版時間、開本、定價等。第三章和第四章借鑒風(fēng)險管理方法中的環(huán)境分析法,對引進(jìn)版少兒圖畫書出版在1978-2008年間所處的外部環(huán)境和內(nèi)部環(huán)境進(jìn)行分析。通過對社會閱讀氛圍、政府規(guī)制體制、對外交流環(huán)境、教育理念更新、產(chǎn)業(yè)規(guī)模、增長方式、版權(quán)貿(mào)易等重要內(nèi)外環(huán)境因素的研究發(fā)現(xiàn),少兒圖畫書引進(jìn)出版的發(fā)展軌跡正是循著中國社會政治、經(jīng)濟(jì)、文化嬗變的軌跡,在中國出版產(chǎn)業(yè)對自身改革與轉(zhuǎn)型的探索中向前推進(jìn)的。第五章依照引進(jìn)版少兒圖畫書出版的一般程序,分階段評估了這一細(xì)分市場在發(fā)展中的經(jīng)驗(yàn)與教訓(xùn)。在此基礎(chǔ)上,本文還分析了引進(jìn)版少兒圖畫書對原創(chuàng)少兒圖畫書的推動,以及后者在發(fā)展初期存在的問題。
[Abstract]:Picture books are one of the most important children's books, but under the influence of traditional ideas, parents tend to prefer knowledgeable text books when they buy children's books. As the domestic book market matures, More and more people began to accept children's picture books, especially the introduction of children's picture books. This paper takes the publication of children's picture books introduced and published in mainland China from 1978 to 2008 as the research object, starting with the relevant bibliographic data, this paper analyzes the changes of publishing information and the relationship between the publishing information of the books, such as the publication scale, the source of the edition, the importing party, and so on. In order to explore the hidden in this kind of book publication data after the main industrial environmental drivers. The content of this paper includes three parts: publishing data, industrial environment analysis and industrial evaluation. The definition of "children's picture book" in this paper is: take 0-18 years old children as the reader object, the picture occupies the large proportion in the book, satisfies the reader's main reading demand by the picture books, including picture book, the comic book, the picture book, the picture book, the picture book, the picture book, the picture book, the picture book, the picture book, the picture book, Cartoon comics and other kinds of picture books. In this definition, the bibliographic data of the imported children's picture books from 1978 to 2008 were collected, with the National New Bibliography as the main source. This paper analyzes the changes in the publishing situation of the imported children's picture books in the past 30 years, including the publication scale, the source of the edition, the importing party, the publishing time, the opening book, the pricing, etc. Chapter 3 and chapter 4 draw lessons from the environmental analysis method in the risk management method. This paper analyzes the external and internal environment in which the imported children's picture books were published from 1978 to 2008. Through the analysis of the social reading atmosphere, the system of government regulation, the environment of foreign exchange, the renewal of educational concepts, the scale of industry, the mode of growth, Studies on important internal and external environmental factors such as copyright trade have found that the development track of the introduction and publication of children's picture books follows the path of the evolution of China's social politics, economy and culture. The fifth chapter assesses the experiences and lessons of this segment of the market in the development according to the general procedure of publishing the imported children's picture books. This paper also analyzes the promotion of the imported children's picture books to the original children's picture books, as well as the problems existing in the latter's early development.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G232

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本文編號：1676366