讓黨報(bào)頭版頭條“活”起來(lái)
發(fā)布時(shí)間:2018-03-27 19:18
本文選題:定海神針 切入點(diǎn):黨報(bào)改革 出處:《新聞戰(zhàn)線》2017年15期
【摘要】:正頭版頭條是報(bào)紙傳遞價(jià)值的主要陣地,是彰顯風(fēng)格的窗口,是一張報(bào)紙的"靈魂",在提升報(bào)紙競(jìng)爭(zhēng)力、擴(kuò)大影響力方面,頭版頭條具有舉足輕重的地位和"定海神針"的作用。在媒介市場(chǎng)競(jìng)爭(zhēng)日益激烈的背景下,黨報(bào)改革應(yīng)該嘗試從頭版頭條突破,讓頭條真正重起來(lái)、深起來(lái)、活起來(lái)。選擇標(biāo)準(zhǔn)自2016年以來(lái),聊城日?qǐng)?bào)牢牢堅(jiān)持政治家辦報(bào)的方向,遵循新聞傳播規(guī)律,以圍繞中心、服務(wù)大局為前提做好主流新聞的報(bào)
[Abstract]:The front page is the main position for newspapers to deliver value, the window to show their style, the "soul" of a newspaper, in terms of enhancing the competitiveness of newspapers and expanding their influence. Headliners have a pivotal position and the role of "Dinghai God Needle." against the background of increasingly fierce competition in the media market, the reform of the party newspaper should try to break through the headlines and make the headlines truly heavy and deep. Since 2016, Liaocheng Daily has firmly adhered to the direction of running newspapers by politicians, followed the law of news dissemination, and made a good report of mainstream news on the premise of centering around the center and serving the overall situation.
【作者單位】: 聊城報(bào)業(yè)傳媒集團(tuán)黨委;聊城報(bào)業(yè)傳媒集團(tuán)辦公室;
【分類(lèi)號(hào)】:G213
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