傳統(tǒng)期刊如何利用互聯(lián)網(wǎng)思維實現(xiàn)基因裂變
發(fā)布時間:2018-03-27 05:39
本文選題:實現(xiàn)平臺 切入點:《黃金時代》 出處:《傳媒》2017年18期
【摘要】:正近年來,傳統(tǒng)媒體擁抱互聯(lián)網(wǎng)成為大勢所趨,但是真正能運用好"互聯(lián)網(wǎng)+"模式成功轉(zhuǎn)型和創(chuàng)新發(fā)展的傳統(tǒng)期刊鳳毛麟角。進入新時代,科技不是萬能的,但沒有科技是萬萬不能的。從本質(zhì)上講,"互聯(lián)網(wǎng)思維"是觀念、思路、方式和手段的系統(tǒng)思維。對于互聯(lián)網(wǎng),傳統(tǒng)期刊長期的成長基因使其并不能完全理解互聯(lián)網(wǎng)、不能真正懂得分享與鏈接、實現(xiàn)平臺整合。只有當傳統(tǒng)期刊清醒地審視自己,摒棄傳統(tǒng)的思維定式,讀懂互聯(lián)網(wǎng)思維,實現(xiàn)自身基
[Abstract]:Just in recent years, the traditional media to embrace the Internet become represent the general trend, but it can really make good use of the "very rare traditional periodical Internet plus" mode transformation and innovation development. In the new era of science and technology is not a panacea, but no technology is absolutely not. Essentially, the Internet thinking is the concept, idea, system thinking the ways and means for the Internet, long-term growth of the traditional periodical gene and can not fully understand the Internet, can not really know how to share and link platform integration. Only when the traditional journals clearly review themselves, abandon the traditional thinking, understand the Internet thinking, to realize their own base
【作者單位】: 黃金時代雜志社;
【分類號】:G237.5
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本文編號:1670267
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