本文選題：全民閱讀　切入點(diǎn)：暢銷(xiāo)書(shū)　出處：《湖南師范大學(xué)》2013年碩士論文

【摘要】：閱讀是人類(lèi)特有的最普遍而持久的學(xué)習(xí)、認(rèn)知方式。可以說(shuō),人類(lèi)因?yàn)殚喿x而開(kāi)創(chuàng)了文明社會(huì),人類(lèi)幾千年的文明史也就是一部閱讀史。一個(gè)國(guó)家全民閱讀的狀況影響著社會(huì)的風(fēng)氣和整個(gè)國(guó)家公民的素質(zhì),決定著國(guó)家的發(fā)展和民族的進(jìn)步。作為全民閱讀的重要文本,暢銷(xiāo)書(shū)的讀者數(shù)量多、分布廣,這與全民閱讀的需求契合,因而,暢銷(xiāo)書(shū)能夠在促進(jìn)全民閱讀中起著非常重要的作用。然而,從暢銷(xiāo)書(shū)的角度來(lái)研究全民閱讀的學(xué)者很少,成果匱乏。拙文從這一角度切入,第一次比較系統(tǒng)地探討了暢銷(xiāo)書(shū)對(duì)全民閱讀的積極作用與消極影響,以期拋磚引玉。 除緒論之外,拙文分為四章。緒論交代了閱讀的重要性與全民閱讀在我國(guó)興起的狀況,綜述了全民閱讀研究成果。第一章闡述了“全民閱讀”與“暢銷(xiāo)書(shū)”的含義,概述了我國(guó)全民閱讀的發(fā)展現(xiàn)狀,分析了暢銷(xiāo)書(shū)的特征,揭示了暢銷(xiāo)書(shū)與全民閱讀的基本關(guān)系。第二章深入論述了暢銷(xiāo)書(shū)對(duì)全民閱讀的積極作用,一是文本通俗化與讀者細(xì)分化吸引各類(lèi)讀者,二是與多媒體出版技術(shù)相融方便讀者；三是強(qiáng)大的作者影響力和精美外形激發(fā)讀者,四是利用暢銷(xiāo)書(shū)排行榜引領(lǐng)讀者閱讀。第三章初步剖析了暢銷(xiāo)書(shū)對(duì)全民閱讀的負(fù)面影響。第一,盲目追隨熱點(diǎn),跟風(fēng)現(xiàn)象嚴(yán)重,削弱了讀者閱讀積極性；第二,受利益驅(qū)使,一些暢銷(xiāo)書(shū)質(zhì)量不高,降低了閱讀質(zhì)量；第三,有些暢銷(xiāo)書(shū)排行榜注水欺騙讀者；第四,一味迎合受眾,泛娛樂(lè)化現(xiàn)象嚴(yán)重。第四章提出了大力改進(jìn)暢銷(xiāo)書(shū),促進(jìn)全民閱讀的三個(gè)建議。其一,從受眾入手,滿(mǎn)足和激發(fā)讀者的閱讀需求；其二,加強(qiáng)自律,以更高的質(zhì)量服務(wù)讀者；其三,與農(nóng)家書(shū)屋相結(jié)合,為偏遠(yuǎn)地區(qū)讀者服務(wù)。總之,暢銷(xiāo)書(shū)對(duì)全民閱讀發(fā)揮著積極作用,但其自身的不足也會(huì)給全民閱讀帶來(lái)消極影響。趨利避害,大力改進(jìn)暢銷(xiāo)書(shū),以切實(shí)促進(jìn)全民閱讀是十分必要的。
[Abstract]:Reading is the most common and lasting way of learning and cognition peculiar to human beings. It can be said that human beings created a civilized society because of reading. The history of human civilization for thousands of years is also a history of reading. The state of reading for all in a country affects the social ethos and the quality of the citizens of the whole country, and determines the development of the country and the progress of the nation. As an important text for all people to read, The large number and wide distribution of best-selling books is in line with the need for universal reading, so bestsellers can play a very important role in promoting universal reading. However, few scholars study popular reading from the perspective of best-selling books. From this point of view, my article systematically discusses the positive and negative effects of best-selling books on the reading of the whole people for the first time. In addition to the introduction, the article is divided into four chapters. The introduction explains the importance of reading and the rise of national reading in China, and summarizes the research results of universal reading. Chapter one expounds the meaning of "national reading" and "bestseller". This paper summarizes the development of national reading in China, analyzes the characteristics of best-selling books, and reveals the basic relationship between best-selling books and national reading. Chapter two discusses the positive effect of best-selling books on national reading. The first is that the text is popularized and the readers are divided to attract all kinds of readers, the other is to integrate with the multimedia publishing technology to facilitate the readers, and the third is to stimulate the readers with powerful author's influence and exquisite shape. Chapter three preliminarily analyzes the negative effects of best-selling books on national reading. First, blindly following the hot spots, following the trend seriously, weakening readers' reading enthusiasm; second, driven by interests. Some of the best-selling books are of low quality, which reduces the quality of reading; third, some best-selling lists deceive readers by flooding water; fourth, they blindly cater to the audience, and the phenomenon of pan-entertainment is serious. Chapter four proposes to make great efforts to improve the best-selling books. Three suggestions for promoting universal reading: first, to meet and stimulate readers' reading needs from the audience; second, to strengthen self-discipline and serve readers with higher quality; third, to combine with the farmhouse, Serving readers in remote areas. In short, bestsellers play a positive role in reading for all, but their own shortcomings will also have a negative impact on reading for all. It is necessary to promote reading for all.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：G239.2;G206

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