本文選題：中國男性雜志　切入點：文化整合　出處：《華中師范大學》2011年碩士論文

【摘要】：中國從1997年誕生第一本男性雜志《時尚先生》始,至今已有14年的歷史。在14年中,中國男性雜志的文化發(fā)展經(jīng)歷了1997-1999年的全盤模仿期、2000-2003年的本土化探索期、2004-2007年的文化整合期、2008年以后,中國的男性雜志進入了以文化“和合”為最高目標的文化整合新階段。筆者以為,中國男性雜志經(jīng)過14年的發(fā)展,男性雜志市場已經(jīng)相對成熟。然而,中國的男性雜志在現(xiàn)實發(fā)展的進程中同樣也面臨諸多現(xiàn)實困惑,如：中國男性雜志一產(chǎn)生,為何都急著走高端路線?為什么中國半數(shù)以上的男性雜志都有國際版權(quán)合作的背景?為什么中國本土男性雜志的市場份額正在日益萎縮?為什么中國男性雜志傳播的內(nèi)容體現(xiàn)了“西方中心主義”的色彩?為什么中國男性型男的形象打造以西方男性為楷模?為什么大多數(shù)男性雜志主要向中國受眾介紹西方奢侈品消費?這一系列問題背后又隱藏著怎樣的文化內(nèi)涵和文化危機? 本文從中國男性雜志的創(chuàng)刊背景、發(fā)展歷程入手,結(jié)合中國文化的深層背景和當今世界文化全球化的現(xiàn)實語境,對中國男性雜志的讀者需求、市場定位、編輯理念和內(nèi)容定位等進行了深層次的文化解讀,發(fā)現(xiàn)中國的男性雜志在當前的發(fā)展進程中面臨四重文化困境：一是中國男性雜志文化價值取向的物化傾向；二是中國男性雜志文化選擇的西化傾向；三是中國男性雜志的文化轉(zhuǎn)型之痛；四是中國男性雜志文化傳播的編(解)碼障礙。鑒于中國男性在中國的特殊地位,中國男性在國人心目中形成了“崇高和強大”的男性文化潛意識,故中國男性雜志的發(fā)展對國人不僅僅是產(chǎn)業(yè)發(fā)展的意義,還暗示了國人基于男性形象發(fā)展的“性別焦慮”,①中國大多數(shù)本土化男性雜志希望堅守和維護中國男性的傳統(tǒng)權(quán)威,如《Mangazine·名牌》和《男友酷啦啦》等；然而當今時代又是一個價值取向多元的時代,傳統(tǒng)的男性權(quán)威正面臨著女性主義的挑戰(zhàn),故一部分中國男性雜志順應(yīng)時代潮流,試圖重新書寫中國的男性文化潛意識,如《時尚先生》、《男人裝》、《大都市(男士)》等。鑒于中國男性雜志發(fā)展的特殊文化背景,筆者以為中國男性雜志的文化突圍應(yīng)從政策、觀念、內(nèi)容三個方面找到新的突圍之路。 本文在分析研究過程中,綜合運用了新聞學和傳播學的相關(guān)理論和研究方法,同時一定的文本分析和內(nèi)容分析為本文的完成提供了較為完善的科學依據(jù)。
[Abstract]:China has a history of 14 years since its first male magazine, Mr. Vogue, was born in 1997. The cultural development of Chinese men's magazines has gone through the period of overall imitation from 1997-1999 to the period of localization exploration from 2000-2003 to the period of cultural integration from 2004-2007 after 2008. Chinese men's magazines have entered a new stage of cultural integration with cultural "harmony" as their highest goal. The author thinks that after 14 years of development, the men's magazine market in China has been relatively mature. However, Chinese men's magazines in the process of real development are also facing a lot of reality puzzles, such as: Chinese men's magazines, why are they rushing to take the high-end line? Why do more than half of men's magazines in China have a background in international copyright cooperation? Why is the market share of Chinese men's magazines shrinking? Why does the content of Chinese men's magazines embody the color of "Western centralism"? Why is the image of Chinese male male as a model of Western male? Why do most men's magazines introduce Western luxury goods to Chinese audiences? What kind of cultural connotation and crisis are hidden behind this series of questions? Based on the background and development of Chinese men's magazine, combining the deep background of Chinese culture and the realistic context of the globalization of world culture, this paper aims at the readers' demand and market orientation of Chinese men's magazines. Based on the profound cultural interpretation of the editorial concept and content orientation, it is found that Chinese male magazines are facing four cultural dilemmas in the current development process: first, the materialization tendency of the cultural value orientation of Chinese male magazines; The second is the westernization tendency of the cultural choice of Chinese male magazines, the third is the pain of the cultural transformation of Chinese male magazines, and the fourth is the obstacle of compiling (dissolving) the cultural transmission of Chinese male magazines. In view of the special status of Chinese men in China, Chinese men have formed a subconscious consciousness of "sublime and powerful" male culture in the minds of their countrymen. Therefore, the development of Chinese men's magazines is not only of significance to the development of Chinese people's industries. It also suggests that most of the local male magazines in China hope to uphold and uphold the traditional authority of Chinese men, such as "Mangazine famous brand" and "boyfriend cool la la". However, today is an era of multiple values, and the traditional male authority is facing the challenge of feminism. Therefore, some Chinese men's magazines conform to the trend of the times and try to rewrite the subconscious mind of Chinese male culture. For example, "Mr. Fashion", "Men's dress", "Metropolitan (Men)", etc. In view of the special cultural background of the development of Chinese men's magazines, the author thinks that the cultural breakthrough of Chinese men's magazines should find a new way to break through from three aspects: policy, concept and content. In the process of analysis and research, this paper synthetically applies the relevant theories and research methods of journalism and communication, at the same time, some text analysis and content analysis provide a more perfect scientific basis for the completion of this paper.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：G237.5

【引證文獻】

相關(guān)碩士學位論文 前1條

1 王鐵然;中國男性時尚雜志對中產(chǎn)階層男性文化的建構(gòu)[D];吉林大學;2013年

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本文編號：1656426