淺析科技期刊的品牌建設(shè)
發(fā)布時間:2018-03-23 07:52
本文選題:科技期刊 切入點:重點期刊 出處:《新聞戰(zhàn)線》2015年07期 論文類型:期刊論文
【摘要】:正近年來,在我國出版行業(yè)的快速發(fā)展之中,產(chǎn)業(yè)化進程得到加快,以科技期刊為代表性的期刊類型已經(jīng)邁向了現(xiàn)代化、產(chǎn)業(yè)化、專業(yè)化、品牌化的道路,與之相應(yīng)的品牌效應(yīng)變得非常突出。從整體角度分析,我國科技期刊在發(fā)展的過程中受到諸多因素的影響,呈現(xiàn)出不同的發(fā)展現(xiàn)狀,因此,需積極借鑒國外優(yōu)秀科技期刊的創(chuàng)刊經(jīng)驗,打造符合國情,適合創(chuàng)新與發(fā)展的科技期刊。
[Abstract]:In recent years, with the rapid development of the publishing industry in our country, the industrialization process has been quickened, and the periodical type, which is representative of sci-tech periodicals, has moved towards the road of modernization, industrialization, specialization and brand. The corresponding brand effect has become very prominent. From the overall point of view, Chinese sci-tech periodicals are affected by many factors in the process of development, showing different development status, therefore, It is necessary to actively draw lessons from the founding experience of foreign excellent sci-tech periodicals to create scientific and technological periodicals suitable for innovation and development in accordance with the national conditions.
【作者單位】: 徐州醫(yī)學(xué)院《國際麻醉學(xué)與復(fù)蘇雜志》編輯部;
【分類號】:G237.5
【參考文獻】
相關(guān)期刊論文 前6條
1 袁桂清;杜杏葉;劉培一;;我國科技期刊品牌建設(shè)發(fā)展戰(zhàn)略與對策研究[J];編輯學(xué)報;2010年05期
2 王維朗;呂賽英;張?zhí)O;陳移峰;張小強;侯湘;鄭潔;梁遠華;;新形勢下科技期刊品牌打造的策略[J];編輯學(xué)報;2011年03期
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