本文選題：文化走出去戰(zhàn)略　切入點：圖書版權輸出　出處：《山東大學》2010年碩士論文　論文類型：學位論文

【摘要】： 中華文化博大精深,源遠流長,是中華民族五千年智慧的結晶,也是世界文明中的璀璨瑰寶,曾為世界的文明進步發(fā)揮過十分重要的作用。但是隨著近代封建中國的沒落以及西方資本主義的興起,歐美一些發(fā)達資本主義國家不僅在經濟、政治上稱霸世界,其文化影響力也漸漸滲透到世界各個角落,特別是美國文化有稱霸全球的趨勢。雖然自改革開放以來,我國經濟發(fā)展取得了舉世矚目的成就,國際影響力日益提高,但是文化影響力甚微,與我國的國際地位極不相稱。因此,我國面臨的一個迫切問題就是如何加快文化走出去步伐,更加廣泛地傳播中華文化,提升中國文化軟實力,建立起國際社會對中華文化的認同,從而為中國的和平崛起鋪平道路。圖書版權輸出作為中國文化走出去的重要途徑之一,在這個過程中可以說是任重道遠。 版權貿易是現(xiàn)代國際貿易的重要組成部分,隨著知識經濟的發(fā)展,其地位日益突出,受到許多國家的重視。長期以來,我國版權貿易主要以引進為主,輸出十分薄弱,版權貿易的巨大逆差不僅是經濟上的失利,更是威脅我國文化安全的一個危險因素。作為一個欲實現(xiàn)民族復興、和平崛起的泱泱大國,我們必須以積極的姿態(tài)參與國際文化交流與競爭,提高中華文化的世界影響力。圖書版權輸出在這一過程中發(fā)揮的積極作用越來越受到國家和業(yè)界的高度重視,政府及有關部門和部分出版企業(yè)出臺了一系列助力版權輸出的政策措施。自文化走出去戰(zhàn)略實施以來,我國許多出版企業(yè)的版權輸出積極性越來越高,版權輸出工作取得了重大進展,版權輸出記錄不斷被刷新。2009年第61屆法蘭克福國際書展上,中國作為主賓國,共簽署版權輸出合同2417項,創(chuàng)歷屆之最。北京奧運會和上海世界博覽會的相繼舉辦,以及全球漢語熱持續(xù)升溫,為我國圖書版權輸出工作的進一步開展創(chuàng)造了極佳的戰(zhàn)略機遇。當然,我國圖書版權輸出工作起步較晚,現(xiàn)在仍然存在許多問題,面臨種種障礙,在推進文化走出去上發(fā)揮的作用還遠遠不夠。 本文結合文化走出去戰(zhàn)略背景,根據(jù)最新的統(tǒng)計數(shù)據(jù)對我國圖書版權輸出現(xiàn)狀以及圖書版權輸出的發(fā)展環(huán)境進行了比較全面的分析,對圖書版權輸出存在的幾大問題予以論述,并提出了解決問題的對策和措施,具有一定的實踐意義。最后對我國圖書版權輸出的前景及未來發(fā)展趨勢進行了展望與預測。
[Abstract]:Chinese culture is extensive and profound and has a long history. It is the crystallization of five thousand years of wisdom of the Chinese nation, and it is also a bright treasure in the world civilization. But with the decline of modern feudal China and the rise of Western capitalism, some developed capitalist countries in Europe and America not only dominated the world economically and politically, Its cultural influence has gradually penetrated into every corner of the world, especially the tendency of American culture to dominate the world. Although China's economic development has made remarkable achievements since the reform and opening up, the international influence is increasing day by day. However, the cultural influence is very little, which is extremely disproportionate to our country's international status. Therefore, one of the urgent problems facing our country is how to speed up the pace of culture going out, to spread Chinese culture more widely, and to enhance the soft power of Chinese culture. The establishment of international recognition of Chinese culture paves the way for China's peaceful rise. As one of the important ways for Chinese culture to go abroad, the book copyright export is a long way to go. Copyright trade is an important part of modern international trade. With the development of knowledge economy, its status is more and more prominent. The huge deficit in copyright trade is not only an economic failure, but also a dangerous factor threatening the cultural security of our country. We must take an active part in international cultural exchange and competition and enhance the world influence of Chinese culture. The positive role played by the export of book copyright in this process has been paid more and more attention by the country and the industry. The government, relevant departments and some publishing enterprises have issued a series of policies and measures to help the export of copyright. Since the implementation of the strategy of going out of culture, many publishing enterprises in China have become more and more active in the export of copyright. Great progress has been made in copyright export work, and copyright export records have been constantly refreshed. At the 61st Frankfurt International Book Fair in 2009, China, as the host and guest country, signed 2417 copyright export contracts. The holding of the Beijing Olympic Games and the Shanghai World Expo, as well as the increasing popularity of the global Chinese language, have created an excellent strategic opportunity for the further development of China's book copyright export work. Of course, The work of book copyright export in our country starts relatively late, but there are still many problems and obstacles, so it is far from enough to play a role in promoting cultural development. According to the latest statistical data, this paper makes a comprehensive analysis of the current situation of book copyright export and the development environment of the book copyright export in China in the light of the strategic background of cultural going out. This paper discusses several problems existing in the export of book copyright, and puts forward some countermeasures and measures to solve the problems, which is of certain practical significance. Finally, the prospect and future development trend of book copyright output in China are prospected and forecasted.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：G239.2-F

【引證文獻】

相關碩士學位論文 前3條

1 楊燕玲;文化“走出去”戰(zhàn)略下的我國圖書版權輸出對策研究[D];首都經濟貿易大學;2011年

2 蘆航;論翻譯權[D];華中科技大學;2011年

3 王婷;十年來中國圖書版權輸出研究[D];山東大學;2012年

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本文編號：1649494