本文選題：嚴(yán)肅文學(xué)　切入點(diǎn)：出版　出處：《文化與傳播》2016年02期 　論文類型：期刊論文

【摘要】：20世紀(jì)70年代之后,英國出版業(yè)在國際市場(chǎng)的壟斷地位被打破,文學(xué)出版社因競(jìng)爭(zhēng)力不足而在國際競(jìng)爭(zhēng)中失利。隨著英國出版業(yè)的集團(tuán)化和國際化,英國的嚴(yán)肅文學(xué)出版社遵循的傳統(tǒng)生產(chǎn)發(fā)生變化,其所推崇的注重圖書品質(zhì)、追求長期效益的"編輯邏輯"受到挑戰(zhàn),而重視圖書傳播和讀者消費(fèi)的"市場(chǎng)邏輯"日益得到重視。在"市場(chǎng)邏輯"主導(dǎo)下,當(dāng)代英國嚴(yán)肅文學(xué)出版社采取靈活的市場(chǎng)營銷方式。
[Abstract]:After 1970s, the monopoly of the British publishing industry in the international market was broken, and the literary publishing houses lost in the international competition because of their lack of competitiveness. With the collectivization and internationalization of the British publishing industry, The traditional production followed by the serious Literature Publishing House in Britain has changed, and its "editorial logic", which emphasizes the quality of books and the pursuit of long-term benefits, is challenged. The "market logic", which attaches importance to the dissemination of books and the consumption of readers, has been paid more and more attention to. Under the guidance of "market logic", contemporary serious literature publishing houses in Britain adopt flexible marketing methods.
【作者單位】： 西安外國語大學(xué)英文學(xué)院;
【分類號(hào)】：G239.561
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本文編號(hào)：1633638