本文選題：河北新華書(shū)店集團(tuán)公司　切入點(diǎn)：多元化戰(zhàn)略　出處：《河北大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】： 河北新華書(shū)店有著60多年的發(fā)展歷史,其主營(yíng)業(yè)務(wù)是發(fā)行教材教輔及一般圖書(shū)。從2003年開(kāi)始,國(guó)家分地區(qū)、分階段的開(kāi)始實(shí)施教材發(fā)行改革,這無(wú)疑對(duì)河北新華書(shū)店的主營(yíng)業(yè)務(wù)造成了影響。 2006年底,河北新華書(shū)店集團(tuán)公司開(kāi)始計(jì)劃實(shí)施多元化戰(zhàn)略,明確提出教材、一般圖書(shū)、多元化經(jīng)營(yíng)三大經(jīng)濟(jì)支柱共同發(fā)展的戰(zhàn)略方向。河北新華書(shū)店集團(tuán)公司在多元化經(jīng)營(yíng)途徑方面謹(jǐn)慎選擇,在汽車代理銷售、投資辦學(xué)等領(lǐng)域爭(zhēng)得行業(yè)前茅,對(duì)其他地區(qū)的新華書(shū)店經(jīng)營(yíng)途徑起到了借鑒作用。然而,多元化戰(zhàn)略不能僅靠一兩項(xiàng)成功的多元化經(jīng)營(yíng)途徑來(lái)支撐,河北新華書(shū)店集團(tuán)公司在進(jìn)行多元化經(jīng)營(yíng)方面具有優(yōu)勢(shì)與劣勢(shì)、機(jī)遇與威脅,只有從行業(yè)“進(jìn)入”入手就謹(jǐn)慎而行,在經(jīng)營(yíng)管理過(guò)程當(dāng)中要把握市場(chǎng)經(jīng)濟(jì)規(guī)律,形成整體優(yōu)勢(shì)才能為主業(yè)乃至整個(gè)河北新華書(shū)店集團(tuán)公司服務(wù)。
[Abstract]:Hebei Xinhua Bookstore has a history of more than 60 years of development. Its main business is to issue teaching materials, teaching aids and general books. This undoubtedly affected the main business of Hebei Xinhua Bookstore. In end of 2006, Hebei Xinhua Bookstore Group Company began to plan to implement the diversification strategy, explicitly proposing textbooks, general books, The strategic direction of the common development of the three economic pillars of diversified management. Hebei Xinhua Bookstore Group Company has carefully chosen the diversified management approach and won the leading position in the fields of automobile agency sales, investment in running schools, and other fields. It has served as a reference for Xinhua bookstores in other regions. However, the diversification strategy cannot be supported by just one or two successful diversification approaches. Hebei Xinhua Bookstore Group Company has advantages and disadvantages, opportunities and threats in diversifying operations. It must proceed cautiously from the "entry" of the industry and grasp the laws of the market economy in the course of operation and management. To form an overall advantage for the main industry and even the whole Hebei Xinhua Bookstore Group Co., Ltd.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G239.23-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 尹東柏;中交一航局多元化經(jīng)營(yíng)戰(zhàn)略研究[D];天津大學(xué);2011年

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本文編號(hào)：1631091