本文選題：河北新華書店集團公司　切入點：多元化戰(zhàn)略　出處：《河北大學》2010年碩士論文　論文類型：學位論文

【摘要】： 河北新華書店有著60多年的發(fā)展歷史,其主營業(yè)務是發(fā)行教材教輔及一般圖書。從2003年開始,國家分地區(qū)、分階段的開始實施教材發(fā)行改革,這無疑對河北新華書店的主營業(yè)務造成了影響。 2006年底,河北新華書店集團公司開始計劃實施多元化戰(zhàn)略,明確提出教材、一般圖書、多元化經(jīng)營三大經(jīng)濟支柱共同發(fā)展的戰(zhàn)略方向。河北新華書店集團公司在多元化經(jīng)營途徑方面謹慎選擇,在汽車代理銷售、投資辦學等領域爭得行業(yè)前茅,對其他地區(qū)的新華書店經(jīng)營途徑起到了借鑒作用。然而,多元化戰(zhàn)略不能僅靠一兩項成功的多元化經(jīng)營途徑來支撐,河北新華書店集團公司在進行多元化經(jīng)營方面具有優(yōu)勢與劣勢、機遇與威脅,只有從行業(yè)“進入”入手就謹慎而行,在經(jīng)營管理過程當中要把握市場經(jīng)濟規(guī)律,形成整體優(yōu)勢才能為主業(yè)乃至整個河北新華書店集團公司服務。
[Abstract]:Hebei Xinhua Bookstore has a history of more than 60 years of development. Its main business is to issue teaching materials, teaching aids and general books. This undoubtedly affected the main business of Hebei Xinhua Bookstore. In end of 2006, Hebei Xinhua Bookstore Group Company began to plan to implement the diversification strategy, explicitly proposing textbooks, general books, The strategic direction of the common development of the three economic pillars of diversified management. Hebei Xinhua Bookstore Group Company has carefully chosen the diversified management approach and won the leading position in the fields of automobile agency sales, investment in running schools, and other fields. It has served as a reference for Xinhua bookstores in other regions. However, the diversification strategy cannot be supported by just one or two successful diversification approaches. Hebei Xinhua Bookstore Group Company has advantages and disadvantages, opportunities and threats in diversifying operations. It must proceed cautiously from the "entry" of the industry and grasp the laws of the market economy in the course of operation and management. To form an overall advantage for the main industry and even the whole Hebei Xinhua Bookstore Group Co., Ltd.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：G239.23-F

【引證文獻】

相關碩士學位論文 前1條

1 尹東柏;中交一航局多元化經(jīng)營戰(zhàn)略研究[D];天津大學;2011年

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本文編號：1631091