本文選題：后浪　切入點：圖書出版　出處：《河北大學》2017年碩士論文　論文類型：學位論文

【摘要】：后浪出版咨詢(北京)有限責任公司(下文簡稱為“后浪”)成立于2006年,自成立至今逐步建成了完整的出版機構組織架構,包括編輯、設計、制作、印制、倉儲、推廣、銷售等在內(nèi)的多個環(huán)節(jié),至今為止策劃出版圖書千余種,涉及包括藝術、人文社科、大眾、童書等多種類別。尤其近年來,其在出版業(yè)和圖書市場上的表現(xiàn)以及取得的成績十分突出,2015年推出的現(xiàn)象級涂色書《秘密花園》使得后浪受到廣泛關注。此外,后浪在各個領域均有兼具銷量與品質(zhì)的代表之作,尤其是后浪策劃的電影、歷史、藝術類圖書和圖像小說,均在市場上和相應領域內(nèi)引起了較好的反響、在業(yè)內(nèi)和讀者間都收獲了優(yōu)良的口碑,使得后浪現(xiàn)已逐步發(fā)展成為中國知名民營出版公司。本文以個案研究法作為主要研究方法,通過運用所學知識,結合“后浪”的經(jīng)營狀況,從產(chǎn)品結構與產(chǎn)品組成入手,深入分析其內(nèi)在蘊含的商業(yè)邏輯并總結其出版經(jīng)營運用的策略,以期對我國民營書業(yè)公司的發(fā)展提供值得借鑒的思考方向。全文寫作共分為五個部分。第一章旨在闡明本文的研究目的與意義、研究現(xiàn)狀、以及研究方法與創(chuàng)新點;第二章對后浪發(fā)展的歷史概況,做了詳細的梳理,并對其經(jīng)營理念與發(fā)展目標做出了解讀;第三章對后浪的產(chǎn)品結構與產(chǎn)品組成進行了分析;第四章,深入分析并論述后浪的出版經(jīng)營策略和其內(nèi)在的商業(yè)邏輯;第五章總結了后浪的發(fā)展模式對我國民營出版公司的發(fā)展提供了那些經(jīng)驗或可思考的方向。
[Abstract]:Houlang Publishing Consulting (Beijing) Co., Ltd (hereinafter referred to as "Houlang") was founded in 2006. Since its establishment, it has gradually completed a complete organizational structure of publishing institutions, including editing, design, production, printing, warehousing and promotion. More than a thousand kinds of books have been planned and published so far, including sales, including arts, humanities, social sciences, public, children's books, and so on. Especially in recent years, Its performance and achievements in the publishing industry and the book market are very outstanding. The phenomenon class coloring book "Secret Garden" launched in 2015 has attracted extensive attention. Houlang has representatives of both sales and quality in all fields, especially the films, history, art books and graphic novels planned by Houlang, all of which have aroused a good response in the market and in the corresponding fields. Both in the industry and among readers have gained a good reputation, so that Houlang has gradually developed into a well-known private publishing company in China. This paper takes the case study method as the main research method, through the use of the knowledge learned, Combined with the management situation of "Houlang", starting with the product structure and product composition, this paper deeply analyzes its inherent business logic and summarizes the strategies of its publishing operation and application. The thesis is divided into five parts. The first chapter aims to clarify the purpose and significance of this paper, the current research situation, and the research methods and innovation points. The second chapter makes a detailed analysis of the history of Houlang's development, and makes an interpretation of its business philosophy and development goal; the third chapter analyzes the product structure and product composition of Houlang; chapter 4th, Chapter 5th summarizes the development model of Houlang which provides some experience or direction for the development of private publishing companies in China.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G239.2-F

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本文編號：1626421