本文選題：科普期刊　切入點(diǎn)：D微視頻　出處：《科技與出版》2017年11期 　論文類型：期刊論文

【摘要】：創(chuàng)刊于1933年的《科學(xué)畫(huà)報(bào)》,80多年來(lái)始終肩負(fù)科技傳播的使命,始終如一傳播著有影響力的科普作品。在出版業(yè)態(tài)轉(zhuǎn)型期,《科學(xué)畫(huà)報(bào)》堅(jiān)持科普創(chuàng)新,順應(yīng)產(chǎn)業(yè)形態(tài)的轉(zhuǎn)變,將數(shù)字化技術(shù)與科普融為一體,構(gòu)建了科普3D微視頻設(shè)計(jì)制作框架模型,制作出具有科學(xué)性、趣味性、互動(dòng)性和擴(kuò)展性的科普3D微視頻,并將其與紙質(zhì)期刊融合傳播。制作科普3D微視頻,不僅是《科學(xué)畫(huà)報(bào)》進(jìn)行科普內(nèi)容創(chuàng)新的新嘗試,更是《科學(xué)畫(huà)報(bào)》作為傳統(tǒng)媒體探索業(yè)態(tài)轉(zhuǎn)型、開(kāi)拓傳播新形態(tài)、拓展品牌影響的重要契機(jī)和發(fā)展途徑。
[Abstract]:The Science Illustrated, which was founded in 1933, has always been responsible for the mission of science and technology communication for more than 80 years, and has consistently disseminated influential popular science works. In the period of the transition of publishing form, Science Illustrated persisted in science popularization innovation and complied with the transformation of industrial form. Combining digital technology with science popularization, a 3D micro video design model is constructed, which is scientific, interesting, interactive and extensible. Making 3D micro video of science popularization is not only a new attempt of science popularization content innovation, but also a new form of traditional media exploration. The important opportunity and development way to expand brand influence.
【作者單位】： 上海科學(xué)技術(shù)出版社;
【基金】：上海市新聞出版專項(xiàng)扶持資金資助項(xiàng)目(編號(hào)2014070030)
【分類號(hào)】：G237.5
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本文編號(hào)：1614122