本文選題：起點(diǎn)中文網(wǎng)　切入點(diǎn)：網(wǎng)絡(luò)出版　出處：《湖南大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：互聯(lián)網(wǎng)的高速發(fā)展帶動(dòng)了網(wǎng)絡(luò)出版產(chǎn)業(yè)的發(fā)展,網(wǎng)絡(luò)出版商業(yè)化及產(chǎn)業(yè)化的發(fā)展現(xiàn)狀推動(dòng)了業(yè)界及學(xué)界對(duì)網(wǎng)絡(luò)出版商業(yè)模式的重視與探討。 本文從起點(diǎn)中文網(wǎng)網(wǎng)絡(luò)出版的發(fā)展特點(diǎn)出發(fā),結(jié)合其他商業(yè)模式研究者的理論,將其商業(yè)模式劃分為四大板塊:戰(zhàn)略定位、業(yè)務(wù)系統(tǒng)、盈利模式、整合運(yùn)營(yíng)。并將這四大板塊進(jìn)行細(xì)分,從而對(duì)其商業(yè)模式進(jìn)行細(xì)致性分析,總結(jié)出起點(diǎn)中文網(wǎng)的商業(yè)模式的成功得益于網(wǎng)站角色定位、客戶定位與產(chǎn)品定位的精準(zhǔn)配合、業(yè)務(wù)關(guān)系的良性運(yùn)營(yíng)策略及業(yè)務(wù)系統(tǒng)價(jià)值鏈的橫向與縱向延伸對(duì)價(jià)值增值與分散風(fēng)險(xiǎn)的作用、VIP付費(fèi)模式等先驅(qū)性盈利策略的實(shí)施、全版權(quán)運(yùn)營(yíng)與對(duì)合作經(jīng)營(yíng)的重視等商業(yè)運(yùn)作策略。 通過與同類及其他形式網(wǎng)絡(luò)出版企業(yè)商業(yè)模式的對(duì)比,進(jìn)一步提煉出起點(diǎn)中文網(wǎng)網(wǎng)絡(luò)出版商業(yè)模式的優(yōu)劣勢(shì)所在,并揭露其商業(yè)模式中存在的問題并給予解決建議。本文最后上升至網(wǎng)絡(luò)出版產(chǎn)業(yè)整體的高度,利用起點(diǎn)中文網(wǎng)網(wǎng)絡(luò)出版商業(yè)模式的分析結(jié)論,給予其他網(wǎng)絡(luò)出版企業(yè)商業(yè)模式發(fā)展啟示,網(wǎng)絡(luò)出版尋求融合性發(fā)展、全版權(quán)運(yùn)營(yíng)發(fā)展、產(chǎn)業(yè)鏈?zhǔn)桨l(fā)展、集團(tuán)化發(fā)展等模式都是可行性策略。本文最后對(duì)網(wǎng)絡(luò)出版商業(yè)模式的發(fā)展前景進(jìn)行了展望,網(wǎng)絡(luò)出版經(jīng)營(yíng)資本化、人才集聚化、合作國(guó)際化、形式多樣化等都將可能成為未來網(wǎng)絡(luò)出版商業(yè)模式發(fā)展所面臨的現(xiàn)實(shí),運(yùn)營(yíng)者可適時(shí)對(duì)商業(yè)模式進(jìn)行創(chuàng)新,尋求發(fā)展契機(jī)。
[Abstract]:The rapid development of the Internet has led to the development of the network publishing industry. The present situation of the commercialization and industrialization of the network publishing has promoted the attention and discussion of the business model of the network publishing. Based on the characteristics of the development of Chinese network publishing and the theory of other business model researchers, this paper divides the business model into four parts: strategic positioning, business system, profit model, and so on. Integrate the operation. And subdivide the four major sectors, so as to carry out a detailed analysis of its business model, and conclude that the success of the business model of the starting point Chinese net benefits from the location of the role of the website, the precise coordination of customer positioning and product positioning. The benign operation strategy of business relationship and the horizontal and vertical extension of the business system value chain to the value increment and the role of dispersing risk the implementation of the vanguard profit strategy, such as VIP payment model, etc. All-copyright operation and the importance of cooperative management and other business operation strategy. By comparing the business models of similar and other forms of online publishing enterprises, we can further refine the advantages and disadvantages of the starting point of the business models of Chinese network publishing. Finally, this article rises to the overall height of the network publishing industry, and uses the starting point of the analysis conclusion of the Chinese network publishing business model. To give other online publishing enterprises an inspiration for the development of their business models. Internet publishing seeks for the development of integration, the development of all-copyright operations, and the development of industrial chains. The development of collectivization is a feasible strategy. Finally, this paper looks forward to the development prospect of network publishing business model, such as capitalization of network publishing business, talent agglomeration, cooperation internationalization, etc. The diversification of forms may become the reality of the future development of online publishing business model, operators can timely innovation of the business model, seek for development opportunities.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G230.7;G239.2-F

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 楊艷;讀庫的商業(yè)模式研究[D];湖南師范大學(xué);2013年

2 高雪新;旅游文學(xué)類圖書網(wǎng)絡(luò)資源利用研究[D];安徽大學(xué);2013年

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本文編號(hào)：1601076