從《世界服裝之苑》看時尚女性形象變遷
發(fā)布時間:2018-03-07 00:34
本文選題:時尚雜志 切入點:女性 出處:《華東師范大學(xué)》2010年碩士論文 論文類型:學(xué)位論文
【摘要】: 女性時尚雜志進(jìn)入中國已20多年,在中國女性閱讀界頗為風(fēng)行。隨著社會的不斷進(jìn)步和經(jīng)濟(jì)生活的發(fā)展變化,時尚所指涉的內(nèi)涵與外延也在不斷擴(kuò)展。時尚與現(xiàn)代生活息息相關(guān),不光影響都市人群的物質(zhì)生活和精神生活,還引領(lǐng)都市人群的生活方式和思想理念。但時尚雜志塑造的女性形象卻受到許多女性主義研究學(xué)者們的譴責(zé)。其中許多批判有著絕對化、極端化傾向,在認(rèn)識上存在明顯誤區(qū)。持女性主義觀點的研究者在男女不平等、利益不一致的觀點框架中展開對女性形象進(jìn)行解讀;诠逃械睦碚摷僭O(shè),女性主義者將女性讀者“預(yù)設(shè)”成沒有文化見解、任由意識形態(tài)擺布的對象,自然會看到她們所謂的時尚雜志中的女性“刻板形象”。怎樣認(rèn)識女性時尚雜志,怎樣看待時尚雜志存在的問題,關(guān)系著時尚雜志的走向和未來。 出于對這種“批判”的質(zhì)疑,本文選取《世界服裝之苑》作為研究對象,通過文本分析和形象分析的方法對其塑造的女性形象進(jìn)行深入解讀!妒澜绶b之苑》自1988年登陸我國期刊市場以來,憑借自身專業(yè)性和權(quán)威性為后來的時尚雜志發(fā)展起到了表率和借鑒作用,成為當(dāng)代中國都市女性類雜志中的領(lǐng)軍者。該刊的成長歷程與我國中產(chǎn)階級的形成和發(fā)展的時間相吻合,是都市女性群體發(fā)展最有力的見證者。本文通過對刊物中的人物訪談、專題報道、職場專題、廣告語言等進(jìn)行分析,以考察時尚雜志所塑造的女性形象;通過對這個形象特點和變遷規(guī)律的總結(jié),進(jìn)一步探究在社會環(huán)境的影響下現(xiàn)代女性生存狀態(tài)和價值觀念發(fā)生的相應(yīng)變化,并對今后女性時尚雜志的發(fā)展方向提出了建設(shè)性的主張。
[Abstract]:Women's fashion magazines have been in China for more than 20 years. They are popular in Chinese women's reading circles. With the development of society and economic life, The connotation and extension of fashion is also expanding. Fashion is closely related to modern life, and not only affects the material and spiritual life of urban people, It also leads the way of life and ideas of urban people. But the images of women created by fashion magazines have been condemned by many feminist researchers. Many of them have an absolute and extreme tendency to criticize. There are obvious misunderstandings in cognition. The researchers who hold the feminist point of view begin to interpret the image of women in the frame of view of inequality between men and women and discordance of interests. Feminists make female readers "preset" as objects without cultural opinions and subject to the influence of ideology. Naturally, they will see what they call "stereotyped images" of women in fashion magazines. How to understand women's fashion magazines? How to treat the existing problems of fashion magazines is related to the trend and future of fashion magazines. In order to question this kind of "criticism", this paper chooses "World Garment Garden" as the research object. Through the methods of text analysis and image analysis, the author deeply interprets the female image created by it. "World Garment Garden" has been on the Chinese periodical market since 1988. With their own professionalism and authority for the later fashion magazine development played a role model and reference, It is the most powerful witness of the development of the urban women group, which is the most powerful witness in the development of urban women group. This paper discusses the characters in the publication, through interviews with the characters in the publication, the author of this paper has become the leader in the contemporary Chinese urban women's magazine, which is consistent with the time of the formation and development of the middle class in our country. Special reports, workplace topics, advertising language, etc., to investigate the female image created by fashion magazines; through the summary of the characteristics and changing laws of this image, Under the influence of social environment, this paper probes into the corresponding changes of modern women's living state and values, and puts forward constructive opinions on the development direction of women's fashion magazines in the future.
【學(xué)位授予單位】:華東師范大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2010
【分類號】:G232
【引證文獻(xiàn)】
相關(guān)期刊論文 前1條
1 張云超;;服裝廣告對女性自我形象認(rèn)知的影響[J];紡織科技進(jìn)展;2013年02期
相關(guān)碩士學(xué)位論文 前3條
1 閻思宇;“時尚”的“中國身體”[D];復(fù)旦大學(xué);2011年
2 鄭穎;時尚雜志女性形象的跨文化比較[D];浙江大學(xué);2012年
3 惠平平;中國男性時尚雜志中的女性形象研究[D];安徽大學(xué);2012年
,本文編號:1577212
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