本文關(guān)鍵詞： 實(shí)體書(shū)店 融合經(jīng)營(yíng) 策略　出處：《編輯學(xué)刊》2017年05期 　論文類型：期刊論文

【摘要】：圖書(shū)市場(chǎng)的激烈競(jìng)爭(zhēng)和自身原有缺陷的雙重夾擊下,實(shí)體書(shū)店的生存受到巨大威脅,經(jīng)營(yíng)遭遇瓶頸。實(shí)體書(shū)店與網(wǎng)絡(luò)書(shū)店的融合經(jīng)營(yíng)已成為圖書(shū)零售業(yè)發(fā)展的重要趨勢(shì),新形勢(shì)下,實(shí)體與網(wǎng)絡(luò)、線上與線下的合作共融是大勢(shì)所趨,實(shí)體書(shū)店在文化理念、信息服務(wù)、品牌塑造和營(yíng)銷技術(shù)方面與網(wǎng)絡(luò)書(shū)店融合發(fā)展。
[Abstract]:With the fierce competition of the book market and the double attack of its original defects, the survival of the physical bookstore is greatly threatened and the operation is met with a bottleneck. The integration of the physical bookstore and the online bookstore has become an important trend of the development of the book retail industry. Under the new situation, the cooperation between entity and network, online and offline is the trend of the times. The entity bookstore integrates with the online bookstore in the aspects of cultural concept, information service, brand shaping and marketing technology.
【作者單位】： 商丘學(xué)院;
【分類號(hào)】：G239.23-F
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本文編號(hào)：1531218