本文關(guān)鍵詞： 設(shè)計(jì)心理學(xué) 書籍設(shè)計(jì) 情感需要　出處：《中國美術(shù)學(xué)院》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著社會經(jīng)濟(jì)的高速發(fā)展，生活物質(zhì)條件的不斷改善，讀者購買書籍的決定因素已經(jīng)不是其商品價(jià)值，某種程度上也不完全由其功能決定，而是決定于情感記憶或者愉悅心理，使得研究設(shè)計(jì)心理學(xué)在書籍設(shè)計(jì)中的應(yīng)用變得非常必要。 本文通過設(shè)計(jì)心理學(xué)的研究，充分認(rèn)識讀者的情感因素和閱讀心理需求與書籍設(shè)計(jì)內(nèi)在構(gòu)成要素之間的關(guān)系，從書籍整體設(shè)計(jì)的角度出發(fā)，總結(jié)歸納出對應(yīng)讀者不同層次情感需要的合理的書籍設(shè)計(jì)方法并將其運(yùn)用到書籍設(shè)計(jì)中去從而使設(shè)計(jì)有目的、有意識地迎合讀者的不同閱讀心理需求，，在能夠保證書籍根本價(jià)值——閱讀功能的前提下，增進(jìn)書籍使用的舒適性和趣味性，并賦予書籍閱讀功能以外的情感價(jià)值，使書籍能夠在電子媒介大行其道的時(shí)代背景下更能迎合人們的選擇。 本文首先對(紙本)書籍存在現(xiàn)狀進(jìn)行分析研究；之后是對書籍設(shè)計(jì)構(gòu)成要素與閱讀行為和心理相互作用的分析研究；最后是對設(shè)計(jì)心理學(xué)在書籍設(shè)計(jì)中的應(yīng)用研究。
[Abstract]:With the rapid development of social economy and the continuous improvement of material conditions of life, the determinants of purchasing books by readers are no longer the value of their commodities, but to some extent not entirely determined by their functions, but by emotional memory or pleasant psychology. It is necessary to study the application of design psychology in book design. Through the research of design psychology, this paper fully understands the relationship between the readers' emotional factors and the psychological needs of reading and the inner elements of book design, and starts from the angle of the whole design of books. This paper sums up the reasonable book design methods corresponding to the readers' different emotional needs and applies them to the book design so that the design can meet the readers' different reading psychological needs purposefully and consciously. In order to ensure the fundamental value of books-reading function, to enhance the comfort and interest of the use of books, and to give books beyond the reading function of emotional value, So that books in the electronic media popular in the background of the times to cater to people's choices. This paper firstly analyzes the existing situation of books, then analyzes the interaction between the elements of book design and reading behavior and psychology, and finally studies the application of design psychology in book design.
【學(xué)位授予單位】：中國美術(shù)學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TS881

【參考文獻(xiàn)】

相關(guān)重要報(bào)紙文章 前1條

1 中國出版科學(xué)研究所國民閱讀調(diào)查課題組成員 徐升國;[N];光明日報(bào);2010年

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