本文關鍵詞： 中華美 顏值經(jīng)濟時代 工匠精神 《山海經(jīng)》　出處：《出版廣角》2017年04期 　論文類型：期刊論文

【摘要】：文章詳細分析了清華大學出版社2016年度暢銷書《山海經(jīng)》的策劃、編輯及出版過程,論述了如何精準研究紙質(zhì)書與電子書差異化實現(xiàn)模式以及實施細節(jié),如何以"匠心質(zhì)造"來體現(xiàn)顏值經(jīng)濟時代的工匠精神,如何研究和思考紙質(zhì)書內(nèi)容的品質(zhì)和裝幀的藝術性創(chuàng)新,又如何以最匹配的方式呈現(xiàn)整體和諧,最終產(chǎn)生美到窒息的震撼效果來傳播中華美,實現(xiàn)出版人的文化理想。
[Abstract]:This paper analyzes in detail the planning, editing and publishing process of Tsinghua University Publishing House's 2016 best-seller Shanhai Classic, and discusses how to accurately study the realization mode and implementation details of the differentiation between paper books and e-books. How to embody the spirit of craftsman in the age of face economy, how to study and think about the quality of paper book content and the artistic innovation of binding design, and how to present the whole harmony in the most matched way? Finally, the shock effect of beauty to suffocation is produced to spread the beauty and realize the publisher's cultural ideal.
【作者單位】： 清華大學出版社;
【分類號】：G232
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本文編號：1514181