本文關鍵詞： 閱讀媒介 數(shù)字化 傳統(tǒng)閱讀 電子閱讀器 數(shù)字化保存　出處：《安徽大學》2013年碩士論文　論文類型：學位論文

【摘要】：當前,出版業(yè)正在面臨出版機構轉企改制,數(shù)字化轉型、國際化等等多重壓力。其中數(shù)字化轉型是可以直接影響社會大眾閱讀,也是大眾可以直接參與和反饋的一個問題,因為人們的閱讀選擇實際上無意間在傳統(tǒng)出版物與數(shù)字出版物之間進行。 本文將關注點放在數(shù)字化閱讀為傳統(tǒng)閱讀產(chǎn)生帶來哪些改變這個問題上,單獨從讀者本位出發(fā),探討數(shù)字化出版物的閱讀對于傳統(tǒng)閱讀的影響,解釋讀者在數(shù)字出版物和傳統(tǒng)出版物之間面臨著怎樣的選擇,主要目的在于為探討數(shù)字出版物與傳統(tǒng)出版物兩者的地位問題提供新的視角。 本文用對比、歸納等方法,站在讀者閱讀這一行為的角度,完整比較了兩種閱讀方式的不同,以及數(shù)字化閱讀對于傳統(tǒng)閱讀多方面的影響。包括閱讀習慣明顯改變,閱讀群體出現(xiàn)分流、淺閱讀現(xiàn)象和微文體盛行、出版業(yè)數(shù)字化轉型、傳統(tǒng)閱讀的思想性增加新內(nèi)涵等等。 傳統(tǒng)閱讀與數(shù)字閱讀的差異體現(xiàn)在閱讀主體心理和閱讀習慣上的明顯差異,閱讀載體帶來獲取信息效果的差異,閱讀環(huán)境的差異和閱讀原理的差異。數(shù)字化背景下,傳統(tǒng)圖書閱讀率持續(xù)走低,數(shù)字閱讀已經(jīng)分流了一部分屬于傳統(tǒng)閱讀范圍之內(nèi)的讀者,同時新媒介閱讀對于傳統(tǒng)媒介閱讀已形成沖擊之勢。究其原因,一是因為數(shù)字出版物在很大程度上可以完全取代傳統(tǒng)出版物的內(nèi)容,并且以免費的方式獲取,二是年輕一代對于新型閱讀方式的需求很大,分流不可避免。同時以微博和刷微博為代表的微文體和淺閱讀現(xiàn)象盛行。我們必須看到,淺閱讀呈現(xiàn)出快餐化、圖文化、通俗化、碎片化等特點,一方面滿足了現(xiàn)代人的生活和閱讀需求；但另一方面,淺閱讀太過于盛行會使得人們在不知不覺中喪失了對于精讀文字和深入思索的耐心,造成讀寫、思考、表達能力的下降。 正如柳斌杰2012年在北京國際出版論壇上的講話中提及的那樣,國際出版業(yè)進入了真正的、根本性的數(shù)字化轉型階段,出版機構在并購中加速向數(shù)字化轉型,加快傳統(tǒng)出版產(chǎn)業(yè)結構調(diào)整和發(fā)展方式轉變,大力發(fā)展新興數(shù)字出版產(chǎn)業(yè),成為當前國際出版業(yè)的共同選擇和追求。因此本文將傳統(tǒng)出版物向數(shù)字化轉型這一現(xiàn)象作為數(shù)字閱讀對于傳統(tǒng)閱讀的沖擊結果是合理可行的。傳統(tǒng)出版物數(shù)字化轉型是一項龐大的工程,本文本著化繁為簡的思路,將對這一轉型的描述分拆為大眾出版領域向數(shù)字化閱讀轉型、學術出版領域的數(shù)字化閱讀轉型和特殊出版領域的數(shù)字化閱讀轉型三個方面。這三個出版領域基本可以概括不同層次的讀者和出版物類型,也可以窺見當今出版物數(shù)字化的全貌。 數(shù)字出版物閱讀為傳統(tǒng)閱讀帶來了新內(nèi)涵,表現(xiàn)在：為傳統(tǒng)出版物長期保存帶來新方法,在珍貴版本的圖書保存方面,數(shù)字化功勛尤著；為傳統(tǒng)閱讀的思想性和權威性賦予新內(nèi)涵,紙質(zhì)出版物的權威性和公信力是不受數(shù)字出版物干擾的；為傳統(tǒng)閱讀的地位帶來新定義,通過閱讀紙質(zhì)出版物,讓讀者領悟到數(shù)字出版的不足之處,更加珍惜傳統(tǒng)閱讀,在得到一本好書后,將書進行收藏,保留一份傳統(tǒng)閱讀的情感。
[Abstract]:At present, the publishing industry is facing publishing institutions into enterprises, digital transformation, internationalization and so on. The digital transformation is the multiple pressure can directly affect the public reading, but also can be directly involved in the mass and feedback of a problem, because people reading choice actually inadvertently between traditional publications and digital publications.
This paper will focus on digital reading what changes the problem of traditional reading, separate from the readers' point of view, to explore the digital publication reading of the influence of traditional reading, explaining the readers face how to choose between the digital publication and traditional publication, the main purpose is to provide a new perspective to explore their digital problems publication and traditional publication status.
In this paper, by comparison, induction and other methods, station reading this behavior in the reader's perspective, a complete comparison of two different ways of reading, digital reading and traditional reading for influence in many aspects. Including reading habits change, reading group split, shallow reading phenomenon and micro style popular publishing digital transformation the thought of traditional reading adds new connotation and so on.
The differences between traditional reading and digital reading reflects the obvious differences in the subject of reading psychology and reading habits, reading carrier difference caused information effect, differences in reading environment and reading principle. Under the background of digitalization, traditional book reading rate continued to decline, the number of word reading has diverted some readers within the scope of traditional reading at the same time, the new media reading for traditional media has formed the potential impact of reading. The reason is because the digital publication can completely replace the traditional publication to a great extent, and free access to two, is the younger generation in the new way of reading a great demand. At the same time, the inevitable split style on the micro micro-blog and micro-blog as the representative of the brush and the shallow reading phenomenon prevails. We must see that the shallow reading shows fast, figure culture, popularization, fragmentation etc. On the one hand, it satisfies the needs of modern people's life and reading. On the other hand, shallow reading is too popular, which makes people lose patience with intensive reading and deep thinking, resulting in the decline of reading, writing, thinking and expression.
As mentioned Liu Binjie's 2012 speech in Beijing International Publishing Forum as the international publishing industry has entered a real, fundamental digital publishing institutions in the transition stage, mergers and acquisitions to accelerate the digital transformation, accelerate the transformation of the traditional publishing industry structural adjustment and development mode, vigorously develop new digital publishing industry, and become a common choice the pursuit of the international publishing industry. Therefore the traditional publications to digital transformation is the phenomenon of digital reading is reasonable and feasible for the impact of the traditional reading results. Traditional publications digital transformation is a huge project, this text to simplify the way, will describe the split for the transition to the public the publishing field transition to digital reading, three aspects of digital reading academic publishing in the area of digital reading transformation and special publishing field the three transformation. The publishing field can basically summarize the types of readers and publications at different levels, and can also see the full picture of the digitalization of today's publications.
Digital publication reading of traditional reading brings new connotation, features: for long-term preservation of traditional publication brings new methods in the preservation of precious books, especially digital exploits; give new connotation for the thought and authority of the traditional reading of the authority and credibility of paper publications are not subject to interference of digital publications; bring the new definition of traditional reading position, by reading the paper publications, shortcomings let readers comprehend the digital publishing, cherish the traditional reading, in a book, the book collection, keep a copy of the traditional reading emotion.

【學位授予單位】：安徽大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G230.7

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本文編號：1511840