本文關(guān)鍵詞： 童書(shū)出版 國(guó)際經(jīng)驗(yàn) 引進(jìn)來(lái) “走出去”　出處：《出版廣角》2017年17期 　論文類(lèi)型：期刊論文

【摘要】：改革開(kāi)放以來(lái),我國(guó)童書(shū)出版發(fā)展迅猛,這跟引進(jìn)來(lái)密切相關(guān)。我國(guó)童書(shū)出版從引進(jìn)來(lái)的童書(shū)中在內(nèi)容生產(chǎn)、產(chǎn)業(yè)鏈延伸、宣傳營(yíng)銷(xiāo)等方面學(xué)習(xí)借鑒了很多先進(jìn)經(jīng)驗(yàn),但是我國(guó)童書(shū)"走出去"還不盡如人意,輸出版權(quán)的數(shù)量遠(yuǎn)遠(yuǎn)低于引進(jìn)版權(quán)的數(shù)量。文章從品牌童書(shū)出版、"走出去"形式的創(chuàng)新、"走出去"渠道資源的統(tǒng)籌、利用好書(shū)展平臺(tái)等方面做了分析和探討。
[Abstract]:Since the reform and opening up, the publishing of children's books in China has developed rapidly, which is closely related to the introduction of children's books. The publication of children's books in our country has learned a lot of advanced experiences in terms of content production, extension of the industrial chain, publicity and marketing, etc. However, our country's children's book "going out" is not satisfactory, and the number of copyright exported is far lower than the number of imported copyright. The article is published from the brand children's book, the innovation of "going out" form, and the coordination of "going out" channel resources. Make use of the book exhibition platform and other aspects to do an analysis and discussion.
【作者單位】： 江蘇鳳凰少年兒童出版社;
【分類(lèi)號(hào)】：G239.2

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本文編號(hào)：1506347