本文關(guān)鍵詞： 出版產(chǎn)業(yè) 可持續(xù)發(fā)展 產(chǎn)業(yè)生態(tài)平衡　出處：《湖南大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,湖南出版產(chǎn)業(yè)勢(shì)頭良好,這主要得益于出版湘軍敢為人先的精神以及湖南新聞出版體制的改革。但隨著新聞出版體制改革的不斷深入,改革也走的越來越艱難,步伐越來越慢。與此同時(shí),湖南出版產(chǎn)業(yè)也還面臨著許多其它問題,出版資源利用率低下;書籍庫(kù)存大量積壓,造成資源浪費(fèi);盜版圖書猖獗于市,出版市場(chǎng)的生態(tài)平衡被嚴(yán)重破壞……在這種情況下,強(qiáng)調(diào)高效利用資源,優(yōu)化資源配置,資源節(jié)約型模式以及產(chǎn)業(yè)生態(tài)平衡的可持續(xù)發(fā)展理念營(yíng)運(yùn)而生,這也恰好與湖南省長(zhǎng)株潭“資源節(jié)約型和環(huán)境友好型”社會(huì)建設(shè)的思想不謀而合。 通過出版產(chǎn)業(yè)可持續(xù)發(fā)展三維診斷系統(tǒng)的診斷,此文分析了湖南出版產(chǎn)業(yè)可持續(xù)發(fā)展的現(xiàn)狀,湖南省湖湘歷史、文化資源豐富;出版增加值、凈利潤(rùn)迅猛發(fā)展……同時(shí)也發(fā)現(xiàn)了諸如出版品牌建設(shè)欠缺專業(yè)化、精準(zhǔn)化;出版產(chǎn)品構(gòu)成單調(diào),多以長(zhǎng)線圖書為主;粗放型的經(jīng)營(yíng)等問題。針對(duì)此,此文提出了湖南出版產(chǎn)業(yè)可持續(xù)發(fā)展的目標(biāo)與對(duì)策,并通過對(duì)湖南出版投資控股集團(tuán)進(jìn)行個(gè)案分析,得出幾點(diǎn)啟發(fā)性經(jīng)驗(yàn)。自發(fā)、主動(dòng)地走可持續(xù)發(fā)展之路,積極的改革創(chuàng)新,是湖南出版產(chǎn)業(yè)發(fā)展最顯著的特征。而高效利用資源,優(yōu)化資源配置,走資源節(jié)約型的道路則貫穿于湖南出版投資控股集團(tuán)可持續(xù)發(fā)展之路的始終。 此文提出的關(guān)于湖南出版產(chǎn)業(yè)可持續(xù)發(fā)展的對(duì)策,得出的結(jié)論,嘗試解決湖南出版業(yè)現(xiàn)今的一些問題,更重要的是對(duì)未來湖南出版業(yè)怎么發(fā)展提出了指導(dǎo)性思想、理念以及具體的建議,特別是針對(duì)品牌建設(shè)以及低閱讀率之困,提出了比較詳盡的對(duì)策。
[Abstract]:In recent years, Hunan publishing industry has a good momentum, which is mainly due to the spirit of the Hunan publishing army and the reform of Hunan press and publication system, but with the deepening of the reform of the press and publication system. At the same time, Hunan publishing industry is also faced with many other problems, low utilization of publishing resources; A large number of books in stock backlog, resulting in a waste of resources; Pirated books are rampant in the city, the ecological balance of the publishing market has been seriously damaged. In this case, the emphasis on efficient use of resources, optimize the allocation of resources. The mode of resource saving and the concept of sustainable development of industrial ecological balance come into being, which coincides with the idea of "resource-saving and environment-friendly" social construction in Changzhutan, Hunan Province. Through the diagnosis of the three dimensional diagnosis system of the sustainable development of the publishing industry, this paper analyzes the present situation of the sustainable development of the publishing industry in Hunan Province, the history of Hunan Province and the rich cultural resources. At the same time, it also found that the construction of publishing brand is lack of specialization and precision; The structure of the publishing products is monotonous, and most of them are long term books. In view of this, this paper puts forward the goal and countermeasure of sustainable development of Hunan publishing industry, and analyzes the case of Hunan publishing investment holding group. It is the most significant characteristic of Hunan publishing industry to take the path of sustainable development spontaneously and actively, and to use resources efficiently and optimize the allocation of resources. The way of resource saving runs through the sustainable development of Hunan Publishing Investment holding Group. This paper puts forward the countermeasures of the sustainable development of Hunan publishing industry, draws the conclusion, tries to solve some problems of Hunan publishing industry nowadays. More importantly, it puts forward guiding thoughts, ideas and concrete suggestions on how to develop the publishing industry in Hunan in the future, especially for the difficulties of brand building and low reading rate, and puts forward more detailed countermeasures.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G239.2-F

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