本文關(guān)鍵詞： IP 產(chǎn)業(yè)鏈 出版產(chǎn)業(yè)　出處：《中國出版》2017年15期 　論文類型：期刊論文

【摘要】：近兩年來,社會上掀起了一股IP熱,各種經(jīng)典的、新銳的文學(xué)作品被陸續(xù)改變成影視作品,部分叫好又叫座的作品甚至開發(fā)了系列手游和周邊產(chǎn)品。IP在市場上愈演愈熱,對傳統(tǒng)出版行業(yè)形成極大沖擊,對其產(chǎn)業(yè)鏈中的價值鏈、供需鏈和空間鏈進行了全方位、多維度的解構(gòu)。被解構(gòu)的出版產(chǎn)業(yè)要積極尋求正確的重構(gòu)之路。針對價值鏈的解構(gòu),出版產(chǎn)業(yè)應(yīng)立足現(xiàn)有資源,打造立體出版;針對供需鏈的解構(gòu),出版產(chǎn)業(yè)應(yīng)加強合作共贏,孵化IP產(chǎn)品;針對空間鏈的解構(gòu),出版產(chǎn)業(yè)需以社區(qū)聚合IP,發(fā)展社群經(jīng)濟。
[Abstract]:In the past two years, the society has set off a wave of IP fever, a variety of classic, new literary works have been changed into film and television works. Some of the popular works even developed a series of mobile phone games and peripheral products. IP is getting hotter and hotter in the market, which has a great impact on the traditional publishing industry, and has a great impact on the value chain in its industrial chain. The chain of supply and demand and the chain of space are deconstructed in all directions. The deconstructed publishing industry should actively seek the correct way of reconstruction. In view of the deconstruction of the value chain, the publishing industry should base itself on the existing resources and create three-dimensional publishing. Aiming at the deconstruction of supply and demand chain, the publishing industry should strengthen cooperation and win-win cooperation to incubate IP products. In view of the deconstruction of spatial chain, the publishing industry should converge IPs and develop community economy.
【作者單位】： 廣東外語外貿(mào)大學(xué)新聞與傳播學(xué)院;華南理工大學(xué)新聞與傳播學(xué)院;
【分類號】：G239.2-F
【正文快照】： IP即“Intellectual Property”,也就是知識產(chǎn)權(quán)。IP并不是一個新詞,但隨著《花千骨》《瑯琊榜》《盜墓筆記》等由小說改編的同名影視劇的熱播,在火了演員的同時,也火了一個詞——IP。2015年被媒體稱為IP元年,2016年IP熱度仍未減弱,根據(jù)媒介360統(tǒng)計,2016年100部內(nèi)容IP正式敲定

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2 李常慶;日本圖書館界與出版界的交流和合作[J];圖書情報知識;2004年01期

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本文編號：1481154