本文關(guān)鍵詞： 財經(jīng)專欄 財經(jīng)報道 投資者日記 專欄特色　出處：《暨南大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

【摘要】： 為了回答如何建設(shè)專欄內(nèi)容才能使報紙財經(jīng)類專欄贏得讀者忠誠、行業(yè)競爭力和社會口碑的問題,本文選取香港《信報財經(jīng)新聞》的“投資者日記”進行個案研究,通過對專欄一手材料的定性定量分析和對相關(guān)理論資料的借鑒引用,剖析“投資者日記”專欄內(nèi)容特色,并探討內(nèi)容特色成因與其成功之道對大陸報紙財經(jīng)專欄的借鑒意義。 論文分四部分展開論述,第一部分交代了選題的理論價值和現(xiàn)實意義,并對已有的相關(guān)研究作了必要的文獻綜述,同時說明了研究對象的范圍和主要采用的研究方法；第二部分全面分析了“投資者日記”內(nèi)容特色的構(gòu)成,對包括以需求為導(dǎo)向的專欄選題、特色鮮明的專欄觀點及基本理念、邏輯縝密的專欄信息組合、以悅讀為準繩的專欄表達風(fēng)格等四個方面的特色作了詳細具體的探討；第三部分對“投資者日記”內(nèi)容特色的成因作了深度剖析,著重從社會環(huán)境外因和專欄作者內(nèi)因兩個側(cè)面展開論述；論文最后一部分通過對“投資者日記”內(nèi)容特色成功之道的解讀,闡明了其對大陸報紙財經(jīng)專欄的借鑒意義。 本文認為“投資者日記”經(jīng)過三十年發(fā)展,不僅形成了穩(wěn)定的內(nèi)容特色,而且達成了專欄內(nèi)容與經(jīng)營目標之間的統(tǒng)一。該專欄在題材、觀點、邏輯和表達四方面分別以需求導(dǎo)向、鮮明個性、豐富信息和悅讀體驗為主要特色,這四方面特色使專欄達成貼近性與全局性、實用性與趣味性、專業(yè)性與通俗性的統(tǒng)一,進而產(chǎn)生了雙維度延伸的讀者影響力、’不可替代的差異化競爭力和深入財經(jīng)業(yè)界的社會影響力。
[Abstract]:In order to answer the question of how to build the column content to make the newspaper finance column win reader loyalty, industry competitiveness and social reputation. This paper selects the "investors Diary" of Hong Kong Economic News as a case study, through the qualitative and quantitative analysis of the column materials and reference to relevant theoretical materials. This paper analyzes on the characteristics of the contents of the "Investor Diary" column, and probes into the causes of the characteristics of the contents and the significance of their success to the financial and economic columns of the mainland newspapers. The thesis is divided into four parts, the first part explains the theoretical value and practical significance of the topic, and has made the necessary literature review of the related research. At the same time, the scope of the research object and the main research methods are explained. The second part of the comprehensive analysis of the "investors Diary" content features, including demand-oriented column topics, distinctive features of the column views and basic concepts, logical and meticulous column information combination. The characteristics of four aspects, such as the expression style of the column based on Yueyou as the yardstick, are discussed in detail and concretely. The third part makes a deep analysis of the causes of the characteristics of the contents of the Diary of investors, focusing on the external causes of the social environment and the internal causes of the columnist. In the last part of the paper, the author explains the significance of the characteristic success of investor diaries to the mainland newspaper finance and economics column. This paper holds that after 30 years of development, "Investor Diaries" has not only formed a stable content characteristic, but also reached the unity between the column content and the management goal. The four aspects of logic and expression are respectively demand-oriented, distinctive personality, rich information and reading experience as the main characteristics, these four characteristics make the column close to the whole, practical and interesting. The unity of specialization and popularity has resulted in the unsubstitutable differentiated competitiveness of readers and the social influence in finance and economics.
【學(xué)位授予單位】：暨南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：G213

【引證文獻】

相關(guān)碩士學(xué)位論文 前2條

1 劉瑤;《時代》周刊人物專訪專欄《十個問題》特色研究（2008—2012）[D];河北大學(xué);2013年

2 宋憲玲;《南方人物周刊》“逝者”專欄研究[D];遼寧大學(xué);2013年

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本文編號：1475040