本文關(guān)鍵詞： 全媒體出版 傳播學(xué) 發(fā)展　出處：《廣西民族大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：步入21世紀(jì)后,隨著互聯(lián)網(wǎng)技術(shù)和數(shù)字技術(shù)的不斷發(fā)展與應(yīng)用,全媒體出版應(yīng)運(yùn)而生。全媒體出版作為一種新型的出版?zhèn)鞑シ绞?它給出版業(yè)帶來了難得的發(fā)展動(dòng)力與機(jī)遇,但如同一把雙刃劍,也使得整個(gè)出版業(yè)面臨巨大挑戰(zhàn)。雖然我國(guó)的全媒體出版還處于起步階段,但可以預(yù)見其良好的發(fā)展前景。如何正確的理解全媒體出版,如何清醒的認(rèn)識(shí)我國(guó)當(dāng)前全媒體出版的現(xiàn)狀及其社會(huì)影響,如何規(guī)避其帶來的社會(huì)問題并謀求發(fā)展,這是本研究力圖探索和解答的問題。 基于這一認(rèn)識(shí),本文前兩章對(duì)全媒體出版的基本內(nèi)涵、價(jià)值、及我國(guó)全媒體出版的發(fā)展背景、歷程、特點(diǎn)等進(jìn)行了綜合描述;第三章從傳播學(xué)的角度,分別從傳播過程的模式分析、傳者分析、媒介分析、內(nèi)容分析、受眾分析、效果分析等幾個(gè)方面剖析了全媒體出版;基于前三章,第四章探討了目前中國(guó)全面媒體出版的現(xiàn)狀及面臨的問題,并分別從內(nèi)容挖掘、媒介整合、版權(quán)保護(hù)等幾個(gè)層面提出全媒體出版發(fā)展的可行性策略。文章最后,對(duì)我國(guó)的全媒體出版的發(fā)展前景進(jìn)行了展望。 本文的研究重點(diǎn)有二:一是將全媒體出版納入傳播學(xué)的視域內(nèi)進(jìn)行考察和解析,并研究其帶來的社會(huì)影響,使得對(duì)全媒體出版有全面的新角度的認(rèn)識(shí),從而避免了視野上的狹隘性。二是分析當(dāng)前我國(guó)全媒體出版的現(xiàn)狀和困境,所作分析及所提建議可以為全媒體出版的產(chǎn)業(yè)實(shí)踐提供借鑒。
[Abstract]:In 21th century, with the continuous development and application of Internet technology and digital technology, all-media publishing came into being. All-media publishing as a new mode of publishing and communication. It brings rare development power and opportunity to the publishing industry, but like a double-edged sword, it also makes the whole publishing industry face enormous challenges, although the all-media publishing in our country is still in its infancy. But can foresee its good development prospect. How to correctly understand the whole media publishing, how to soberly understand the current situation and social impact of all media publishing in China. How to avoid the social problems and seek development, this study tries to explore and solve the problem. Based on this understanding, the first two chapters of this paper comprehensively describe the basic connotation, value, development background, course and characteristics of all-media publishing in China. The third chapter analyzes the whole media publishing from the perspective of communication, from the mode analysis of communication process, media analysis, content analysis, audience analysis, effect analysis and so on. Based on the first three chapters, chapter 4th discusses the current situation and problems of China's comprehensive media publishing, and separately from the content mining, media integration. The feasibility strategy of the development of all-media publishing is put forward in the aspects of copyright protection and so on. Finally, the prospect of the development of all-media publishing in China is prospected. The research focus of this paper is two: first, the whole media publishing into the field of communication for investigation and analysis, and research its social impact, so that the whole media publishing has a comprehensive understanding of a new perspective. In order to avoid the parochialism in the field of vision, the second is to analyze the current situation and predicament of the whole media publishing in our country, and the analysis and suggestions can be used for reference for the industrial practice of the whole media publishing.
【學(xué)位授予單位】：廣西民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：G239.2;G206

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