本文關鍵詞：圖書出版業(yè)第三方物流企業(yè)的選擇與其核心競爭力評價研究　出處：《西南交通大學》2013年碩士論文　論文類型：學位論文

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【摘要】：目前,我國圖書企業(yè)的物流運作面臨著物流運作效率低、物流設備陳舊、物流經(jīng)營理念落后、人才匾乏等困境,無法滿足圖書品種多、信息要求強、配送要求高等要求。解決圖書物流一個重要途徑就是引入第三方物流企業(yè),而關鍵點則是選擇合適的第三方物流服務提供商,從而來改變圖書企業(yè)的物流現(xiàn)狀,提高圖書企業(yè)的客戶滿意度。 本文首先對物流、第三方物流、圖書出版業(yè)相關理論進行介紹,進而對圖書物流產(chǎn)業(yè)鏈模式、圖書物流及圖書成本現(xiàn)狀、圖書出版業(yè)第三方物流的影響和意義,圖書出版業(yè)第三方物流企業(yè)核心競爭力淺析；然后進一步構(gòu)建圖書第三方物流服務的指標體系,以及利用模糊層次分析法在圖書物流服務商選擇中的應用研究等。通過在研究我國現(xiàn)階段圖書市場的流通規(guī)律基礎上,結(jié)合現(xiàn)階段圖書物流的一般規(guī)律,并根據(jù)第三方物流理論基礎探討圖書物流服務外包的決策模型。其中重點研究圖書第三方物流服務提供商的優(yōu)化選擇。 通過對分析圖書出版業(yè)的收益、出版物標準體系經(jīng)濟效益的評價,來研究第三方物流企業(yè)的優(yōu)化選擇方法,事實上可以了解到選擇方法既不可過于強調(diào)主觀因素,又不能過于著眼一個因素,所以就必須構(gòu)建一個主觀、客觀相結(jié)合的方法,來全面系統(tǒng)地優(yōu)化選擇評價第三方物流企業(yè)。由此引出采用層次分析法-模糊綜合評判評價方法分析并選擇第三方物流企業(yè)。 通過高教社物流中心這一案例,驗證上述方法的準確性。其結(jié)果表明：圖書企業(yè)把其物流業(yè)務外包于第三方物流企業(yè),專注于自己的核心業(yè)務,從而能突出自身的主營業(yè)務,集中力量進一步打造自身的核心競爭力。同時,第三方物流企業(yè)根據(jù)圖書企業(yè)物流需求的特殊性,為其量身定制,實現(xiàn)圖書物流的個性化需求,而所需費用會低于圖書企業(yè)自身運作物流的費用�？傊�,圖書企業(yè)利用第三方物流在物流管理領域的優(yōu)勢,彌補自身物流管理的不足,主攻自己的核心業(yè)務,提高出版企業(yè)在圖書市場中的競爭力。
[Abstract]:At present, the logistics operation of Chinese book enterprises is faced with low efficiency of logistics operation, outdated logistics equipment, backward concept of logistics management, lack of talent, etc., which can not meet the variety of books and strong information requirements. An important way to solve the problem of book logistics is to introduce the third party logistics enterprises, and the key point is to select suitable third party logistics service providers to change the logistics status of book enterprises. Improve the customer satisfaction of book enterprises. In this paper, the logistics, third party logistics, book publishing industry related theories are introduced, and then the book logistics industry chain model, book logistics and book cost status. The influence and significance of the third party logistics in the book publishing industry and the analysis of the core competence of the third party logistics enterprise in the book publishing industry; Then further build the book third party logistics service index system. And the application of fuzzy analytic hierarchy process in the selection of library logistics service providers. Through the study of the current book market circulation law, combined with the current general law of book logistics. Based on the third party logistics theory, the paper discusses the decision model of book logistics service outsourcing, and focuses on the optimization of book third party logistics service provider. By analyzing the profit of the book publishing industry and the economic benefit of the publication standard system, this paper studies the optimization and selection method of the third party logistics enterprise. In fact, we can understand that the choice method should not emphasize the subjective factor too much, nor focus too much on one factor, so we must construct a subjective and objective combination method. From this, the analytic hierarchy process (AHP)-fuzzy comprehensive evaluation method is used to analyze and select the third party logistics enterprises. The results show that the book enterprises outsource their logistics business to the third party logistics enterprises and focus on their core business. In order to highlight their main business, concentrate their efforts to further build their core competitiveness. At the same time, the third party logistics enterprises according to the particularity of the logistics needs of book enterprises, tailor-made for its body. To achieve the personalized demand of book logistics, and the required costs will be lower than the cost of the operation of logistics enterprises themselves. In short, book enterprises take advantage of the third party logistics in the field of logistics management. In order to improve the competitiveness of publishing enterprises in the book market, we should make up for the shortage of logistics management and focus on our core business.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G239.2-F;F274

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