本文關(guān)鍵詞：讓中國(guó)童書“走出去”回歸出版　出處：《北方傳媒研究》2016年06期 　論文類型：期刊論文

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【摘要】：在童書市場(chǎng)中,日本、歐美國(guó)家的童書占據(jù)了我國(guó)童書市場(chǎng)的大量份額,同我國(guó)本土童書產(chǎn)生了強(qiáng)烈的對(duì)比反差。為了提高我國(guó)本土童書市場(chǎng)競(jìng)爭(zhēng)力,近年,中國(guó)圖書對(duì)外推廣計(jì)劃持續(xù)深化和推進(jìn),在實(shí)際工作中取得了較為可觀的成效,但是很多"走出去"的中國(guó)童書在市場(chǎng)上仍然存在著競(jìng)爭(zhēng)力不強(qiáng)的問(wèn)題。由此,本文主要就讓中國(guó)童書"走出去"回歸出版進(jìn)行分析,結(jié)合實(shí)際情況,客觀闡述當(dāng)前制約中國(guó)童書"走出去"回歸出版的主要原因,尋求合理的應(yīng)對(duì)措施。
[Abstract]:In the children's book market, the children's books in Japan, Europe and the United States occupy a large share of the children's book market in China, which has a strong contrast with our native children's books. In order to improve the competitiveness of our native children's books market, in recent years. China's book promotion program continues to deepen and promote, and has achieved considerable results in practical work, but many "going out" of Chinese children's books still exist in the market competitiveness is not strong. This paper analyzes on the return and publication of Chinese children's book "going out", combining with the actual situation, objectively expounds the main reasons that restrict the return and publication of Chinese children's book "going out", and seeks for reasonable measures to deal with it.
【作者單位】： 春風(fēng)文藝出版社有限責(zé)任公司;
【分類號(hào)】：G239.2
【正文快照】： 一、中國(guó)童書“走出去”意義和現(xiàn)狀(一)中國(guó)童書“走出去”意義中國(guó)童書“走出去”,作為中國(guó)圖書“走出去”的前沿力量,相較于其他種類的圖書而言,具有更為深遠(yuǎn)的意義和影響。首先,童心無(wú)國(guó)界,在童書中,所反映的內(nèi)容多數(shù)以迎合少兒閱讀需要為主,其中所蘊(yùn)含人之初、性本善的情，

本文編號(hào)：1419443