本文關鍵詞：中國當代民營書業(yè)選題策劃研究，由筆耕文化傳播整理發(fā)布。

網(wǎng)友wo1230近日為您收集整理了關于中國當代民營書業(yè)選題策劃研究的文檔，希望對您的工作和學習有所幫助。以下是文檔介紹：學位論文獨創(chuàng)性聲明本人鄭重聲明:所提交的學位是本人在導師指導下進行的研究工作和取得的研究成果。本論文中除引文外,所有實驗、數(shù)據(jù)和有關材料均是真實的。本論文中除引文和致謝的內(nèi)容外,不包含其他人或其它機構(gòu)已經(jīng)發(fā)表或撰寫過的研究成果。其他同志對本研究所做的貢獻均已在論文中作了聲明并表示了謝意。學位論文作者簽名:牛舍證日期:糾俘歹坷巧留學位論文使用授權聲明研究生在校攻讀學位期間論文工作的知識產(chǎn)權單位屬南京師范大學。學校有權保存本學位論文的電子和紙質(zhì)文檔,可以借閱或上網(wǎng)公布本學位論文的部分或全部內(nèi)容,可以采用影印、復印等手段保存、匯編本學位論文。學�？梢韵驀矣嘘P機關或機構(gòu)送交論文的電子和紙質(zhì)文檔,允許論文被查閱和借閱。(保密論文在解密后遵守此規(guī)定)保密論文注釋:本學位論文屬于保密論文,保密期限為年。學位論文作者簽名:豐金融日期:砌7孑籮j17巧目舯撕弛氣鈉日期:勺1I.孓I塑墨』刪必嬲摘要中國民營書業(yè)一直活躍在出版市場上,自改革開放以來,其業(yè)務范圍從發(fā)行漸漸蔓延至出版上游的選題策劃。眾多民營圖書策劃機構(gòu)以文化公司、圖書工作室的面貌紛紛涌現(xiàn),在30多年的時間里策劃了眾多影響至深的圖書,已成為繁榮我國文化產(chǎn)業(yè)的重要力量。但是,由于國家對民營出版的政策限制,民營策劃力量只能長期退居幕后。2009年4月,國家新聞出版總署首次將民營出版稱為“新興出版生產(chǎn)力”,肯定了民營出版的作用和貢獻,民營書業(yè)選題策劃前景看好,然而在發(fā)展中也存在一系列問題亟待解決。如何充分發(fā)揮民營書業(yè)選題策劃的優(yōu)勢,更好的應對和解決目前存在的問題,就成為本文研究的重心所在。論文首先梳理了民營書業(yè)選題策劃的發(fā)展歷程,概述了民營圖書策劃機構(gòu)的數(shù)量和分布情況、策劃的圖書類型,并采用實地調(diào)研法和深度訪談法,具體選擇一家民營圖書公司對其選題策劃情況進行了分析。在此基礎上,論文探討了民營書業(yè)選題策劃的特點和優(yōu)勢,主要包括靈活高效的策劃機制、擅于籠絡和開發(fā)優(yōu)質(zhì)作者等。并著重指出了民營書業(yè)選題策劃存在的主要問題:策劃人才整體匱乏、產(chǎn)品定位層次低、對數(shù)字出版的準備不足、原創(chuàng)圖書相對較少、質(zhì)量不高等。最后,論文梳理了國家對民營出版的政策,指出民營書業(yè)選題策劃和國有出版社的合作將進一步加強的趨勢。并參考國外出版經(jīng)驗,結(jié)合民營書業(yè)選題策劃的優(yōu)勢,對民營書業(yè)選題策劃的未來發(fā)展提出了建議。主要包括鼓勵出版經(jīng)紀人制度的建立,建設內(nèi)容資源管理平臺,積極為數(shù)字出版做好準備。加強圖書策劃人的培養(yǎng)、優(yōu)化選題策劃機制以及提高產(chǎn)品層次等。關鍵詞: 民營書業(yè),選題策劃,策劃人AbstractAbstractThe Private book industry has developed rapidly in publishing market since thereform and opening-up of china,its business scope from the distribution of book graduallyspread to the book planning.Many private book planning institutions as panies,book workrooms are emerging,and ing More and more important since they haveplanned many Influential books.However,due to the Policy restrictions of private publishing,the private bookplanning institutions survived difficultly in a long time.Finally,The national press andpublication administration affirmed the role and contribution of private publishing in 2009April,as private publishing is called”emerging publishing productivity”,the developmentprospect of private publishing is good.But,there also exist some problems need to besolved urgently.So,how to give full play to the advantages of the book planning of private publishing,better solve the problems atpresent es the focus in this paper.This paper firstly analyzes the development course of the book planning of privatepublishing,summarizes the quantity and distribution of private book planning institutions,and analyzed How a book is planned in aprivate book pany withinvestigation method and depth interview method.On this basis,this paper discusses the advantages of private book planning,mainlyincluding the flexible and powerful mechanism of planning,has a group of high qualityauthor,etc.And this paper emphatically pointed out the major problems existing in theprivate book planning.mainly including overall shortage of planning talent,poorpreparation of digital publication,original books relatively little,quality is not good,etc.At last,this paper analyzes the policy of the private publishing industry,and pointsout that the cooperation of the private book planning institutions and the state-owned presswill further strengthen.Then this p

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  本文關鍵詞：中國當代民營書業(yè)選題策劃研究，，由筆耕文化傳播整理發(fā)布。