【摘要】：隨著移動互聯(lián)網(wǎng)的發(fā)展和用戶移動消費需求的提高，購物網(wǎng)站從桌面端向移動端進(jìn)行移動化的需求越來越高，用戶越來越喜歡在移動端進(jìn)行及時購物，感受不一樣的購物體驗，通過手機(jī)、平板移動客戶端繼續(xù)或者跟蹤其在桌面端的購物任務(wù)，如何將平臺去轉(zhuǎn)化和移動是值得思考的問題，本文基于用戶體驗理論，以購物網(wǎng)站和手機(jī)端為研究范圍，結(jié)合移動體驗特點和移動購物特征，來探討移動過程中的交設(shè)計模型和原則。 通過資料研究和調(diào)研，對移動化要素進(jìn)行研究，找出對移動化有影響和制約的關(guān)鍵點，同時進(jìn)行移動體驗的研究，從桌面端用戶體驗到手機(jī)端用戶體驗進(jìn)行轉(zhuǎn)化。遵循用戶、情景、關(guān)系、移動可能性的研究思路，將購物產(chǎn)品在兩個平臺的不同點進(jìn)行總結(jié)和分析，主要包含設(shè)備特征的對比、交互特征的對比、購物使用情景的對比、購物流程的對比、購物任務(wù)的對比、購物服務(wù)、習(xí)慣的對比。從對比中，探索移動化。并將目前購物類網(wǎng)站移動化的用戶需求和移動化設(shè)計現(xiàn)狀進(jìn)行分析，總結(jié)出此類網(wǎng)站移動化的交互設(shè)計模型，并從模型基礎(chǔ)上探索移動化的方法和原則。 移動化交互設(shè)計模型主要按照移動流程和要點進(jìn)行建立，根據(jù)移動化的步驟進(jìn)行思考總結(jié)。在每個層面上對移動化重點進(jìn)行總結(jié)分析，給出有效的指導(dǎo)方法。交互設(shè)計模型主要分為以下幾個層面：交互戰(zhàn)略層、交互功能層、交互結(jié)構(gòu)層、交互流層、交互節(jié)點層、交互信息層、交互表達(dá)層，層面具有方向性和步驟化特點，在移動化交互設(shè)計模型中各個層面內(nèi)容的指導(dǎo)下，可完成移動化的一個完整流程，具有一定的實踐指導(dǎo)性。本文在移動化交互設(shè)計模型的基礎(chǔ)上，又探討出購物網(wǎng)站移動化方法的要點和主要交互設(shè)計原則。方法主要從平臺差異化、多設(shè)備關(guān)系和移動可能性上給出方向，原則主要針對移動化過程中容易面對的交互設(shè)計細(xì)節(jié)，給予一定的指導(dǎo)。 最后通過實踐，將豆瓣東西網(wǎng)站進(jìn)行移動化嘗試，從概念的移動到信息架構(gòu)的重構(gòu)，最后形成具有移動特點的移動產(chǎn)品，在整個實踐過程中，運用移動化交互設(shè)計模型中的主要層級步驟，進(jìn)行移動，探索可能性。 本課題的創(chuàng)新點是將桌面端和移動端兩平臺的體驗進(jìn)行多角度對比，得出移動化關(guān)鍵點，通過調(diào)研與分析得出購物網(wǎng)站移動化要點，，從而構(gòu)建移動化交互設(shè)計模型，并通過實踐驗證理論。
[Abstract]:With the development of mobile Internet and the improvement of user's mobile consumption demand, the demand of mobile shopping website from desktop to mobile is becoming higher and higher. Users are more and more interested in timely shopping on mobile side, and feel the different shopping experience. Through the mobile phone, the tablet mobile client continues or tracks its shopping task on the desktop, how to transform and move the platform is worth thinking. This paper is based on the theory of user experience, taking shopping website and mobile phone as the research scope. Combining the characteristics of mobile experience and mobile shopping, this paper discusses the intersection design model and principle in the process of mobile. Through the research of data and research, this paper studies the elements of mobility, finds out the key points which have influence and restriction to mobile, and studies the mobile experience from desktop user experience to mobile phone user experience. Following the research ideas of user, scene, relationship, mobile possibility, the paper summarizes and analyzes the differences of shopping products in the two platforms, mainly including the comparison of device features, interactive features, shopping and use scenarios. Shopping flow contrast, shopping task contrast, shopping service, habit contrast. From the contrast, explore mobility. By analyzing the user's requirement and the current situation of mobile design of shopping website, the interactive design model of mobile website is summarized, and the method and principle of mobile design are explored based on the model. The mobile interactive design model is built according to the mobile flow and key points. At each level, the emphasis of mobility is summarized and analyzed, and the effective guidance method is given. The interactive design model is divided into the following levels: interactive strategy layer, interactive function layer, interactive structure layer, interactive flow layer, interactive node layer, interactive information layer, interactive expression layer, which have the characteristics of directionality and step. Under the guidance of the content of each level in the mobile interactive design model, a complete process of mobility can be completed, which has certain practical guidance. Based on the mobile interactive design model, this paper discusses the main points of the mobile design method and the main principles of interactive design. The method mainly gives the direction from platform differentiation, multi-device relationship and mobility possibility. The principle is mainly directed at the interactive design details that are easy to face in the process of mobility. Finally, through the practice, we try to move the Douban east-west website from the concept of moving to the reconstruction of information architecture, and finally form a mobile product with mobile characteristics, in the whole process of practice, Use the main steps in the mobile interactive design model to move and explore the possibility. The innovation of this topic is to compare the experience of desktop and mobile platform from different angles, and get the key point of mobile, through investigation and analysis, we can get the key points of mobile shopping website, so as to build a mobile interactive design model. The theory is verified by practice.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：TN929.53

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