基于MAS的物聯(lián)網(wǎng)商業(yè)模式研究的物聯(lián)網(wǎng)商業(yè)模式研究
本文選題:物聯(lián)網(wǎng) 切入點(diǎn):商業(yè)模式 出處:《天津大學(xué)》2014年博士論文
【摘要】:“兩化融合”、“智慧地球”、“感知中國(guó)”、“生態(tài)社會(huì)”等一系列預(yù)示著中國(guó)乃至世界變革方向的熱詞將“物聯(lián)網(wǎng)”推向了經(jīng)濟(jì)改革、技術(shù)創(chuàng)新和社會(huì)升級(jí)的風(fēng)口浪尖。而目前,商業(yè)模式成為擺在物聯(lián)網(wǎng)技術(shù)與產(chǎn)業(yè)之間的鴻溝,制約了物聯(lián)網(wǎng)產(chǎn)業(yè)的進(jìn)一步發(fā)展。為了促進(jìn)物聯(lián)網(wǎng)更加有序、全面的發(fā)展,本文用系統(tǒng)科學(xué)的相關(guān)方法對(duì)物聯(lián)網(wǎng)商業(yè)模式進(jìn)行了研究與實(shí)驗(yàn)分析。 首先,文章對(duì)物聯(lián)網(wǎng)、商業(yè)模式和MAS的相關(guān)背景和文獻(xiàn)進(jìn)行了分析與綜述,確定了物聯(lián)網(wǎng)商業(yè)模式的研究范圍與內(nèi)容,闡明了以復(fù)雜適應(yīng)系統(tǒng)理論為基礎(chǔ)的MAS研究方法;其次,對(duì)物聯(lián)網(wǎng)商業(yè)系統(tǒng)進(jìn)行了主體分析,研究了物聯(lián)網(wǎng)商業(yè)生態(tài)系統(tǒng)的主要組成成分及總體特性;再次,在主體分析的基礎(chǔ)上,從中微觀視角,企業(yè)和產(chǎn)業(yè)層面對(duì)物聯(lián)網(wǎng)商業(yè)模式進(jìn)行了分析和實(shí)驗(yàn),認(rèn)為物聯(lián)網(wǎng)與云計(jì)算相結(jié)合構(gòu)建物聯(lián)網(wǎng)云是物聯(lián)網(wǎng)中微觀商業(yè)模式構(gòu)建的關(guān)鍵,并對(duì)具體的運(yùn)營(yíng)模式、構(gòu)建方式等進(jìn)行了詳細(xì)闡述,同時(shí),針對(duì)企業(yè)合作戰(zhàn)略和物聯(lián)網(wǎng)生態(tài)產(chǎn)業(yè)鏈形成進(jìn)行了MAS實(shí)驗(yàn)分析;最后,從宏觀視角,,國(guó)家層面對(duì)物聯(lián)網(wǎng)商業(yè)模式進(jìn)行了分析,認(rèn)為物聯(lián)網(wǎng)宏觀商業(yè)模式是一個(gè)涉及技術(shù)、產(chǎn)業(yè)、政策、戰(zhàn)略四大緯度的商業(yè)生態(tài)系統(tǒng),并在分別闡述四個(gè)緯度具體內(nèi)容的基礎(chǔ)上構(gòu)建了物聯(lián)網(wǎng)商業(yè)模式的多元開(kāi)放平臺(tái)模型,提出一種基于此模型進(jìn)行物聯(lián)網(wǎng)發(fā)展?jié)摿υu(píng)價(jià)的方法,同時(shí),通過(guò)MAS實(shí)驗(yàn)對(duì)物聯(lián)網(wǎng)平臺(tái)戰(zhàn)略進(jìn)行了驗(yàn)證。
[Abstract]:A series of hot words, such as "fusion of the two systems", "intelligent earth", "perceived China", "ecological society" and so on, have pushed the "Internet of things" to the forefront of economic reform, technological innovation and social upgrading. Business model has become a gap between Internet of things technology and industry, which restricts the further development of the Internet of things industry. In this paper, the business model of the Internet of things is studied and analyzed by the relevant methods of systems science. Firstly, this paper analyzes and summarizes the relevant background and literature of Internet of things, business model and MAS, determines the research scope and content of the business model of Internet of things, and clarifies the research method of MAS based on the theory of complex adaptive system. Secondly, the main body analysis of the business system of the Internet of things is carried out, and the main components and the overall characteristics of the business ecosystem of the Internet of things are studied. Thirdly, on the basis of the main body analysis, from the micro perspective, This paper analyzes and tests the business model of the Internet of things at the enterprise and industry level, and thinks that the combination of the Internet of things and cloud computing is the key to the construction of the micro business model in the Internet of things. At the same time, the MAS experiment analysis of the enterprise cooperation strategy and the formation of the ecological industrial chain of the Internet of things is carried out. Finally, from the macro perspective, the business model of the Internet of things is analyzed at the national level. It is considered that the macroscopic business model of Internet of things is a commercial ecosystem involving four latitudes of technology, industry, policy and strategy. On the basis of elaborating the specific contents of the four latitudes, this paper constructs a multivariate open platform model of the business model of the Internet of things. A method for evaluating the development potential of the Internet of things based on this model is proposed. At the same time, the strategy of the Internet of things platform is verified by MAS experiment.
【學(xué)位授予單位】:天津大學(xué)
【學(xué)位級(jí)別】:博士
【學(xué)位授予年份】:2014
【分類號(hào)】:TP391.44;TN929.5;F721
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