【摘要】：隨著互聯(lián)網(wǎng)的普及，上網(wǎng)的人群越來越多，現(xiàn)在不光是電腦可以上網(wǎng)，手機(jī)上網(wǎng)用戶越來越多，其中網(wǎng)上購物的人也日益增多。網(wǎng)民們?cè)趺凑业阶约合胍臇|西呢？搜索引擎肯定是首選。搜索引擎已經(jīng)成為網(wǎng)民在茫茫網(wǎng)海獲取所需信息的最重要途徑和工具，搜索引擎在互聯(lián)網(wǎng)中的地位以及對(duì)人們?nèi)粘Ｉ町a(chǎn)生的巨大影響，決定了搜索引擎優(yōu)化(SEO)越來越重要。 本文首先簡(jiǎn)單介紹了課題研究背景，分析了國內(nèi)外搜索引擎優(yōu)化的研究現(xiàn)狀，以及本文的主要內(nèi)容和創(chuàng)新點(diǎn)。之后論述了搜索引擎優(yōu)化的基本知識(shí)，從搜索引擎優(yōu)化的概念出發(fā)，分析了它的工作原理。同時(shí)，對(duì)幾個(gè)常見搜索引擎算法進(jìn)行了詳細(xì)的描述，包括GooglePR、HITS算法、Hilltop算法并且對(duì)比分析了這些算法，指出針對(duì)不同搜索引擎算法的SEO方法。觀察并分析百度和Google搜索引擎算法新變化，針對(duì)這些變化如何進(jìn)行SEO，接著分別從策劃層次、開發(fā)層次、網(wǎng)頁設(shè)計(jì)層次、內(nèi)容維護(hù)層次簡(jiǎn)單介紹了搜索引擎優(yōu)化的基本方法，并且從網(wǎng)頁收錄、外部鏈接、內(nèi)部鏈接、關(guān)鍵詞排名、內(nèi)容更新頻率、懲罰規(guī)則等幾個(gè)方面對(duì)比分析了百度和Google的優(yōu)化區(qū)別。 然后以教育人生網(wǎng)為例，從該網(wǎng)站的域名信息、網(wǎng)站結(jié)構(gòu)、收錄數(shù)量、外部鏈接數(shù)量、關(guān)鍵詞排名等相關(guān)數(shù)據(jù)對(duì)該網(wǎng)站進(jìn)行快速搜索引擎優(yōu)化診斷，對(duì)診斷結(jié)果進(jìn)行分析，，提出了針對(duì)百度制定的網(wǎng)站搜索引擎優(yōu)化方案。 最后按照制定的搜索引擎優(yōu)化方案，對(duì)網(wǎng)站首頁、頻道頁面、合作學(xué)校頁面等網(wǎng)站重點(diǎn)頁面進(jìn)行了關(guān)鍵詞甄選，并且對(duì)網(wǎng)站內(nèi)部和網(wǎng)站外部具體實(shí)施了搜索引擎優(yōu)化，然后經(jīng)過了二個(gè)月的搜索引擎優(yōu)化實(shí)踐，通過網(wǎng)站收錄數(shù)量、外部鏈接數(shù)量、搜索引擎排名、網(wǎng)站會(huì)員數(shù)量、訂單情況等幾個(gè)網(wǎng)站重要指標(biāo)，顯示了網(wǎng)站使用搜索引擎優(yōu)化后的良好效果。 本文是作者在對(duì)教育人生網(wǎng)進(jìn)行搜索引擎優(yōu)化工作的總結(jié)，對(duì)進(jìn)一步探索網(wǎng)站搜索引擎優(yōu)化起到了一定的參考作用。
文內(nèi)圖片：
圖片說明：搜索引擎優(yōu)化方案流程圖
[Abstract]:With the popularity of the Internet, more and more people surf the Internet. Now not only computers can surf the Internet, but more and more users of mobile phones surf the Internet, among which more and more people shop online. How do netizens find what they want? Search engines must be the first choice. Search engine has become the most important way and tool for netizens to obtain the required information in the vast sea of the Internet. The position of search engine in the Internet and its great impact on people's daily life determine that search engine optimization (SEO) is becoming more and more important. Firstly, this paper briefly introduces the research background of the subject, analyzes the research status of search engine optimization at home and abroad, as well as the main content and innovation of this paper. Then the basic knowledge of search engine optimization is discussed, and its working principle is analyzed from the concept of search engine optimization. At the same time, several common search engine algorithms are described in detail, including GooglePR,HITS algorithm and Hilltop algorithm, and these algorithms are compared and analyzed, and the SEO methods for different search engine algorithms are pointed out. This paper observes and analyzes the new changes of Baidu and Google search engine algorithms, and then briefly introduces the basic methods of search engine optimization from the planning level, development level, web page design level and content maintenance level, and compares and analyzes the optimization differences between Baidu and Google from the aspects of web page collection, external links, internal links, keyword ranking, content update frequency, punishment rules and so on. Then, taking the Educational Life Network as an example, the rapid search engine optimization diagnosis is carried out from the domain name information, website structure, included quantity, external link number, keyword ranking and other related data of the website, and the diagnosis results are analyzed, and a website search engine optimization scheme for Baidu is put forward. Finally, according to the search engine optimization scheme, the key pages of the website, such as the home page, the channel page, the cooperative school page and so on, are selected, and the search engine optimization is implemented internally and outside the website, and then after two months of search engine optimization practice, through the number of website collection, the number of external links, the search engine ranking, the number of website members, The order situation and other important indicators of the website show the good effect of using search engine optimization. This paper is a summary of the search engine optimization work of the Education Life Network, which plays a certain reference role in further exploring the search engine optimization of the website.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：TP391.3

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