【摘要】：本文對(duì)時(shí)間序列分析在醫(yī)院網(wǎng)絡(luò)營(yíng)銷(xiāo)中的應(yīng)用進(jìn)行研究。介紹了武警某醫(yī)院網(wǎng)絡(luò)營(yíng)銷(xiāo)的現(xiàn)狀和存在的問(wèn)題，通過(guò)運(yùn)用時(shí)間序列分析方法，對(duì)網(wǎng)絡(luò)營(yíng)銷(xiāo)部門(mén)的盈利情況進(jìn)行預(yù)測(cè)，并提出了網(wǎng)站改進(jìn)優(yōu)化的措施。具體內(nèi)容如下： 首先介紹了醫(yī)院網(wǎng)絡(luò)營(yíng)銷(xiāo)的現(xiàn)狀,分析了網(wǎng)絡(luò)營(yíng)銷(xiāo)和傳統(tǒng)營(yíng)銷(xiāo)模式的區(qū)別，網(wǎng)絡(luò)營(yíng)銷(xiāo)的核心，網(wǎng)絡(luò)營(yíng)銷(xiāo)的現(xiàn)狀以及未來(lái)發(fā)展趨勢(shì)。 其次，介紹了武警某醫(yī)院網(wǎng)絡(luò)營(yíng)銷(xiāo)現(xiàn)狀和所存在的問(wèn)題：流量、訪問(wèn)量較低，帶來(lái)不了較大轉(zhuǎn)化率，給實(shí)體醫(yī)院帶來(lái)的業(yè)務(wù)量較低，醫(yī)院網(wǎng)站設(shè)計(jì)缺乏營(yíng)銷(xiāo)導(dǎo)向，訪客檔案管理工作缺失，信息檢索查詢功能不強(qiáng)，，網(wǎng)站可信度不是很高，網(wǎng)站過(guò)于追求美術(shù)效果而使得使用效果不明顯，各部門(mén)人員配置不合理。 最后，針對(duì)上述所列問(wèn)題，提出了網(wǎng)絡(luò)營(yíng)銷(xiāo)改進(jìn)措施。對(duì)網(wǎng)頁(yè)欄目設(shè)置和版面布局也進(jìn)行了改進(jìn)；同時(shí)添加了浮動(dòng)商務(wù)通窗口，更加有利于患者朋友的在線咨詢和預(yù)約；網(wǎng)站填充內(nèi)容從源頭抓起，開(kāi)始填充高質(zhì)量文章；針對(duì)搜索引擎的收錄方法進(jìn)行了網(wǎng)站優(yōu)化，更加符合搜索引擎的收錄原則，通過(guò)運(yùn)用時(shí)間序列分析方法對(duì)網(wǎng)絡(luò)部各部門(mén)的盈利進(jìn)行分析、預(yù)測(cè)，找出各部門(mén)的盈利能力和盈利水平之間的差異，進(jìn)而合理調(diào)整人員配置，以期獲得利潤(rùn)的提高。
[Abstract]:This paper studies the application of time series analysis in hospital network marketing. This paper introduces the present situation and existing problems of network marketing in a hospital of armed police, forecasts the profit situation of network marketing department by using time series analysis method, and puts forward some measures for improving and optimizing the website. The specific contents are as follows: firstly, the present situation of hospital network marketing is introduced, and the difference between network marketing and traditional marketing mode, the core of network marketing, the present situation of network marketing and the development trend in the future are analyzed. Secondly, it introduces the present situation and existing problems of network marketing in an armed police hospital: the flow rate, the number of visits are low, the conversion rate is not large, the business volume to the physical hospital is low, and the website design of the hospital is lack of marketing guidance. The lack of visitor file management, the lack of information retrieval and query function, the credibility of the website is not very high, the website too much pursuit of art effect, so that the use effect is not obvious, the staffing of various departments is unreasonable. Finally, in view of the problems listed above, the improvement measures of network marketing are put forward. At the same time, the floating business pass window is added, which is more beneficial to the online consultation and appointment of patients' friends, and the filling content of the website starts from the source and begins to fill in high-quality articles. Aiming at the collection method of search engine, the website is optimized, which is more in line with the principle of search engine collection. Through the use of time series analysis method, the profit of each department of the network department is analyzed and forecasted. Find out the difference between the profitability and profit level of each department, and then adjust the staffing reasonably in order to improve the profit.
【學(xué)位授予單位】：河南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：R197.32;O211.61;TP393.092

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