網(wǎng)絡搜索“競價排名”之殤
發(fā)布時間:2019-02-23 10:55
【摘要】:正網(wǎng)絡搜索中的信息若要靠是否花錢來決定排名先后,則這種排名某種程度上就要當作廣告來處理,接受"廣告法"的相關制約.隨著網(wǎng)絡搜索引擎的發(fā)展,"有事兒問谷歌百度"已成很多網(wǎng)民的思維定式。但隨著一種被稱為"競價排名"的盈利模式被引人網(wǎng)絡搜索行業(yè),個別較早采用這一模式的搜索類網(wǎng)站正面臨信任危機
[Abstract]:If the information in the Internet search depends on whether or not to spend money to determine the ranking, then this ranking must be treated as advertising to some extent, subject to the relevant constraints of "advertising law". With the development of network search engine, Google Baidu has become the thinking formula of many netizens. But with a profitable model known as "bidding rankings" being introduced into the web search industry, individual search sites that adopted this model earlier are facing a crisis of trust
【作者單位】: 《w沸攣胖蕓,
本文編號:2428751
[Abstract]:If the information in the Internet search depends on whether or not to spend money to determine the ranking, then this ranking must be treated as advertising to some extent, subject to the relevant constraints of "advertising law". With the development of network search engine, Google Baidu has become the thinking formula of many netizens. But with a profitable model known as "bidding rankings" being introduced into the web search industry, individual search sites that adopted this model earlier are facing a crisis of trust
【作者單位】: 《w沸攣胖蕓,
本文編號:2428751
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