基于AHP的旅游搜索引擎評(píng)價(jià)分析
發(fā)布時(shí)間:2019-02-17 08:40
【摘要】:在簡(jiǎn)要介紹旅游搜索引擎基本概念和特點(diǎn)的基礎(chǔ)上,運(yùn)用層次分析法建立以流量速度指標(biāo)、檢索范圍及功能指標(biāo)、服務(wù)功能指標(biāo)為一級(jí)指標(biāo),下設(shè)15個(gè)二級(jí)指標(biāo)的旅游搜索引擎評(píng)價(jià)指標(biāo)體系,探討合理分配指標(biāo)權(quán)重的方法,指出各指標(biāo)的數(shù)據(jù)來源,并用于對(duì)目前國內(nèi)主要旅游搜索引擎的分析,從而得到旅游搜索引擎的發(fā)展現(xiàn)狀和現(xiàn)今所存在的問題。
[Abstract]:Based on a brief introduction of the basic concepts and characteristics of the tourism search engine, this paper uses AHP to establish the flow speed index, the retrieval scope and the function index, and the service function index as the first class index. In this paper, the evaluation index system of tourism search engine with 15 secondary indexes is set up. The method of rational distribution of index weight is discussed, and the data source of each index is pointed out, which is used to analyze the main tourism search engines in China at present. Thus, the development status of tourism search engine and the existing problems are obtained.
【作者單位】: 重慶郵電大學(xué)經(jīng)濟(jì)管理學(xué)院;
【基金】:重慶郵電大學(xué)自然科學(xué)基金項(xiàng)目“基于本體映射的比較購物搜索柜架研究”(A2009-51),重慶郵電大學(xué)電子商務(wù)與現(xiàn)代物流重點(diǎn)實(shí)驗(yàn)室開放基金項(xiàng)目“基于比較購物搜索的電子商務(wù)模式研究”(ECML1008)
【分類號(hào)】:G354.4
[Abstract]:Based on a brief introduction of the basic concepts and characteristics of the tourism search engine, this paper uses AHP to establish the flow speed index, the retrieval scope and the function index, and the service function index as the first class index. In this paper, the evaluation index system of tourism search engine with 15 secondary indexes is set up. The method of rational distribution of index weight is discussed, and the data source of each index is pointed out, which is used to analyze the main tourism search engines in China at present. Thus, the development status of tourism search engine and the existing problems are obtained.
【作者單位】: 重慶郵電大學(xué)經(jīng)濟(jì)管理學(xué)院;
【基金】:重慶郵電大學(xué)自然科學(xué)基金項(xiàng)目“基于本體映射的比較購物搜索柜架研究”(A2009-51),重慶郵電大學(xué)電子商務(wù)與現(xiàn)代物流重點(diǎn)實(shí)驗(yàn)室開放基金項(xiàng)目“基于比較購物搜索的電子商務(wù)模式研究”(ECML1008)
【分類號(hào)】:G354.4
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 馬費(fèi)成,李東e,
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