【摘要】：網(wǎng)絡問答平臺差異化發(fā)展造成各個平臺之間千差萬別。平臺在進行科學傳播的時候自然也呈現(xiàn)出不同的形式和特征。網(wǎng)絡問答平臺的科學傳播模式是什么,有何特點,功能上有何種傾向,如何更好地服務于科學傳播,這些就是本文研究的重點。 從便利研究的角度出發(fā),網(wǎng)絡問答平臺被分成四類：搜索引擎型、文獻整合型、社交網(wǎng)絡型和實名社區(qū)型。其中,搜索引擎型對應中心型傳播模式,傳播范圍廣但不深入,用戶互動差；文獻整合型對應多中心型傳播模式,信息反饋精準但用戶關系松散；社交網(wǎng)絡型對應集群型傳播模式,用戶交互密集但精力分散；實名社區(qū)型對應逐級型傳播模式,用戶交流集約但平臺封閉。這些傳播模式在傳播功能上也都有傾向。中心型偏向喚起用戶科學意識；多中心型偏向滿足用戶求知的愉悅；集群型偏向引發(fā)用戶興趣；而逐級型則偏向影響用戶觀點。 然而受到平臺客觀條件限制和用戶主觀需求的制約,網(wǎng)絡問答平臺的科學傳播層次還比較低,難以完全達到有反思的科學傳播階段,只能作為科學傳播主流渠道之外的一個補充。我們要正確認識網(wǎng)絡問答平臺的科學傳播實踐,把握其科學傳播的出發(fā)點和歸宿,讓其更好地服務于科學傳播。
[Abstract]:The network question and answer platform differentiation development causes the each platform to be very different. The platform naturally presents different forms and characteristics in the process of scientific communication. What is the mode of scientific communication in the network question and answer platform, what are the characteristics, the tendency of function, and how to serve the science communication better? these are the key points of this paper. From the point of view of convenient research, the online Q & A platform is divided into four categories: search engine, document integration, social network and real name community. Among them, the search engine type corresponds to the center type communication mode, the dissemination scope is wide but not deep, the user interaction is poor; the literature integration type corresponds to the multi-center type communication mode, the information feedback is accurate but the user relation is loose; The social network type corresponds to the cluster type communication mode, the user interaction is dense but the energy is scattered; the real name community type corresponds to the gradual type communication pattern, the user communication is intensive but the platform is closed. These modes of communication also have a tendency in the function of communication. The central bias evokes the scientific consciousness of the user; the polycentric bias satisfies the user's pleasure of seeking knowledge; the cluster type bias arouses the user's interest; and the stepwise type tends to influence the user's viewpoint. However, restricted by the objective conditions of the platform and the subjective needs of the users, the network question and answer platform has a relatively low level of scientific communication, and it is difficult to reach the stage of science communication with reflection. Only as a supplement to the mainstream channels of scientific communication. We should correctly understand the practice of scientific communication in the network question and answer platform, grasp the starting point and destination of its scientific communication, and make it serve the science communication better.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G206.2

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